what we do
For each service we’ve identified the skills, tools, process and results you can expect.
What we do: provide strategic input on marketing and communication efforts.
The process: we work closely with your core team to align your marketing and business objectives.
What you can expect: a holistic communication strategy that is relevant to your brand and audience.
What we do: coordinate various role players to implement an integrated campaign or project.
The process: we manage schedules, objectives and delivery from relevant teams and role players.
What you can expect: attention to detail, timeous delivery and effective people management.
Writing and editing
What we do: write or edit copy for products, websites, newsletters and media releases. Our goal is to understand your brand and convey your message effectively.
The process: we draw on your knowledge, conduct research on the topic and/ or tailor existing copy.
What you can expect: website, newsletter and product copy that is clear and sophisticated, with a unique tone.
What we do: create regular content for blogs. Whether it’s a corporate, lifestyle or sales related piece, we strive to adopt the relevant style and tone for the topic and audience.
The process: we come up with topics, get them approved by the client and write the articles.
What you can expect: search engine optimised articles, with concise and vibrant copy to draw the reader in.
Website design and development
What we do: design and build responsive websites – from business card sites to e-commerce platforms.
The process: we determine the scope of the project, source the necessary information and start the build. We require your input at various stages of the development.
What you can expect: a responsive, user-friendly and stylish website, fast turn-around times and regular updates about the progress of your site.
Google Adwords and SEO
What we do: create and manage Google Adwords campaigns, improve on-site search engine optimisation (SEO) to boost organic page rankings.
The process: we identity relevant keywords and create ads to suit each business objective. Keywords are also used in website content, alt-tags and metadata.
What you can expect: reports on the success of the campaign, based on click through rates and ad positions.
What we do: set-up and manage accounts on Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest and YouTube.
The process: Create content for relevant platforms, monitor conversations and engagement, share content.
What you can expect: well-crafted, unique content and campaign ideas. Steady increase in followers and engagement.
What we do: establish and maintain relationships with journalists, create and distribute content.
The process: identify relevant publications and online channels, pitch angles and articles, follow up to secure coverage.
What you can expect: positive brand exposure to ensure you stand out from your competitors.
who we are
When it comes to sealing the deal, creating content and coming up with a kick ass strategy, Emma is your go to girl. With over seven years of industry experience, she has established a strong client base and we’re proud to still service many of these clients today. Inspired by new challenges and extraordinary places, Emma’s also found that sought after balance between work and play.
An accomplished jack-of-all-trades, Dom heads up the design and technical sides of the Yellow Door Collective. She has a passion for innovation, the ambition to achieve perfection and will take on any challenge that comes her way. Building up an impressive client base over the three years before establishing the Yellow Door Collective is testament to this.
Ashleigh is an invaluable member of the Yellow Door Collective team. With an Honours degree from Vega School of Brand Leadership, Ash is very creative and enjoys giving input on client marketing strategies. She is also an exceptional writer, social media expert and takes responsibility for a number of client accounts.
Ian is a results-driven, creative mind attached to a constantly running mouth. Never short of office banter, he specialises in the conceptualisation and management of campaigns, as well as copy writing and client servicing. With 3 years of industry experience, in addition to some private consultancy and a business science degree from UCT, he will always find a way to get you what you need.
Rinette joined YDC as an account executive in 2016, after completing her Honours Degree At Vega School of Brand Leadership in Cape Town. She is creative, enthusiastic and draws inspiration from the people around her. Her passion for social media and all things marketing related is a great asset to our team and we look forward to watching her grow into her role.
With over five years of design experience, Anthony has joined YDC to take our design offering to the next level. With qualifications in Graphic, Web and UX Design, Digital Marketing, Advertising and Management, he strives to use his expertise to produce unique and inspiring designs that tick all the boxes. Hard-working and always yearning to know more, he will only strive for perfection.
Collaboration is a key part of how we do business
We have developed a network of creative, highly skilled freelancers to complement our core team and offer a range of cutting edge services.
Janine's ten years of industry experience includes PR, writing, editing, translating, and Event and Operations Management in the non-profit sector. She's worked with clients ranging from Rocking the Daisies to the SA Cheese Festival.
With a BTech in Public Relations and over four years of industry experience, Chrizanda is an asset to any communication team. She currently heads up the marketing for the Aardklop Festival and consults to the Yellow Door Collective.
Steph specialises in branding, graphics and illustration, and works across our client base. She has a Visual Communication Design degree from Stellenbosch University, both agency and freelance experience, and a real passion for what she does.
Andy Vink, Yousemble
Yousemble provides a powerful, easy-to-use online platform. We work closely with founder Andy Vink to ensure our clients’ websites are well-designed, stylish, simple to navigate and search-engine optimised.