Q&A with Shae Bloem

Q&A with Shae Bloem image

My name is Shae; I'm a copyholic. In some circles this is considered a problem because I have a tendency to cringe or laugh in the presence of malapropisms. That said, I'm excellent at correcting them. I have played with words since I can remember (but I won't bore you with an account of the fairy lock-journal I kept at the ripe age of four) and the more I spend time with them, the more I want to. I'm a night-owl and cat-lover in a dog-eat-dog world. I'm a craft beer enthusiast and an amateur-but-persistent cyclist. I'm an ink canvas and a caffeine guzzler.

What is your position in the YDC team?

Copywriter


How would you describe your role?

I get to play with words all day.


When did you start working at YDC?

1 July 2016

What part of your job do you enjoy most?

Coming up with fresh ways to present information. Often with a retail client, it can become mundane for customers/the audience to see the same product over and over again. I get to sit and say, “Actually, how do I show this product in a way that makes them feel like they’re seeing it for the first time?” Much like it would feel to read your favourite book again for the first time and experience that same feeling of satisfaction of newness.


What part of your role do you find the most challenging?

It’s challenging to diversify creativity. Often if something works there is a temptation to execute the same method or idea across various platforms for various clients. The key is to find something that works for each client on each platform. If it happens to be the same as another then that’s fine, but it’s not the goal.


What do you enjoy most about being part of the YDC team?

I feel like I have a place where I add value, where my opinion and skill matters and is respected. I think this is just part of who we are, though – people matter and it’s evident in the day-to-day things at work and even when we step outside the office.


What do you do when you’re stuck for inspiration?

I people watch (not in a stalker kind of way). I’ll go to a coffee shop and talk to the barista or walk the CBD streets and stop where I feel like there’s an energy that will kick me into gear again. Other times I put in my headphones and just do some free flow writing until I feel like I’ve “unclogged” the block. After all, the only way to overcome writer’s block is to write.


What is your pre-work routine?

Coffee. Before that, nothing much happens. I’ll either brew some filter coffee at home, grab a flat white at this week’s favourite spot or pull an Aeropress cuppa at the office before anything. I cycle to work and will often try and make one stop somewhere to take a photo – this helps me stay curious and it keeps my mind open to experiencing new things.


If you could be any superhero, who would you be and why?

Oh, I thought I already was one ;) Kidding! I would be Daredevil or Cat Woman, because who doesn’t love a cat costume.


What’s your favourite way to spend a weekend?

Going for long cycles – leisure or exercise – and stopping at “viewpoints” along the way. I also try and visit at least one bar that I’ve never been to before – I love craft beer and the stories that come out of these places are amazing.


What music do you like to listen to while working?

It depends a lot on what I’m working on – any combination of post-hardcore, acapella, indie, hip hop or the latest pop album (because it’s important to keep up with the times).

Introvert or extrovert?

Intrinsic introvert; practiced (beer-induced) extrovert.


Cats or dogs?

Cats. Always cats.


Shoes or barefoot?

Free the feet! Shoes must fall! (Unless I get to wear Converse all the time, in which case, shoes win.)


What’s your favourite spot on Bree Street?

Max’s Bagels hands down. They are toasted pieces of heaven.

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