Q&A with Ashleigh Butterworth
Chocolate, champagne and creativity – these three Cs (in no particular order) are some of my favourite things, and luckily we get to enjoy all of them at YDC. My journey with YDC has been one of the biggest learning curves and I’ve grown with the agency over the past two years.
I’ve been able to figure out what I enjoy most about marketing and being part of a start-up has allowed me the freedom to come up with great ideas and implement them as part of a team.
I really get a thrill out of planning and I’m able to let my freak flag fly in this agency, while managing a number of client accounts and having the opportunity to come up with new strategies.
What is your position in the YDC team?
How would you describe your role?
I get to manage most aspects of a client’s marketing strategy, be that creating updates, mapping out campaign proposals or sitting with the client to figure out what they want to achieve. Part of my role is managing the rest of the team and ensuring we provide the best possible service to our clients.
When did you start working at YDC?
Officially 1 August 2014 when the agency launched, however I really started a few months earlier and I got to be part of the process of creating Yellow Door Collective.
What part of your job do you enjoy most?
Presenting new ideas to clients - this is probably the best part about my job, being able to sit at a coffee shop and brainstorm new ideas for clients. Be that creating fun videos, campaign ideas or just sitting and researching what competitor brands are doing. I think freedom is a large part of this, as most of our clients give us the opportunity to trial ideas and see how their audiences respond and this really allows us to be creative as a team.
What part of your role do you find the most challenging?
Getting stuck in a routine is my biggest flaw; often I get so used to working on the same clients and doing the same tasks that I forget to take a moment and look out the window. Something we do as a team is alternate tasks so that we aren’t doing the same thing over and over again and losing creativity. This has been incredibly beneficial for our team and for our clients.
What do you enjoy most about being part of the YDC team?
The team itself – each person has very unique things they are passionate about (take beer, fashion and Star Wars for example), somethings overlap and others don’t. I think because of this we are all able to bring different things to the table but we can still easily come to a conclusion.
What do you do when you’re stuck for inspiration?
I troll my own Facebook or Instagram feed, my peers are generally the people we want to market to, so I want to see what they are talking about to get inspiration.
What is your pre-work routine?
I am by no means an early morning person, so I start my day off with a cup of rooibos tea, put my head phones on and try and be as productive as I can for the first part of the day. From there on chocolate and a bit of chatter with the rest of the team gets me through the day.
What’s your favourite way to spend a weekend?
Hiking, wine tasting, lunch with cousins and most importantly relaxing after a long week.
What music do you like to listen to while working?
If I’m busy with strategy I like listening to Alt-J and Jack Johnson, but if I’m doing admin tasks there is nothing like Adele, Sam Smith or John Legend.
Introvert or extrovert?
Cats or dogs?
Dogs – specifically Beagles!
Shoes or barefoot?
Barefoot – only if I have brightly coloured toe nails.
What’s your favourite spot on Bree Street?
Honest Chocolate – they have chocolate that can cure any Monday Blues.
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