Q&A with Rinette Biesenbach

Q&A with Rinette Biesenbach image

The way I see myself and what’s most important to me changes quite often. But the one thing that always stays the same is that I try to manage a constant balance between working hard, maintaining or improving relationships with the people I love, staying healthy and feeling that I’m constantly growing. I love planning, travelling, being with my friends and family, seeing new places (and taking photos of them), and I love coming home to where I feel good.

What is your position in the YDC team?

Account Executive.

When did you start working at YDC?

1 February 2016.

How would you describe your role?

My day-to-day tasks as Account Executive include creating updates, writing blog posts, scheduling updates, strategy sessions, keeping on top off what needs to happen with clients, and also being the contact person for some of our clients. Basically it’s a bit of everything – which is exactly the way I like it. It’s doing some writing, social media, brainstorming and working with clients. Every day I’m still learning, and learning what I enjoy the most.

What do you enjoy most about being part of the YDC team?

Easy one! The best way to describe it would be the balance. I don’t think more than a week has gone by where the YDC team doesn’t do at least one fun thing together out of the office. Whether it’s a team lunch, coffee break, dinner at one of our flats, or just sharing weekend plans, we make time for each other. I also find the experience and knowledge that I get from my team members invaluable and l have already learnt so much in the last six months.

What do you do when you’re stuck for inspiration?

The thing that usually works best for me is to write down or make lists of exactly what needs to happen when and where – and then start to focus on one task at a time. I also always have a document or list somewhere with ideas and campaigns from other brands that I feel worked, and looking at those usually gets me thinking about how some of those ideas could be relevant for the client that I’m working on.

Discussing ideas or challenges with friends or colleagues also works well for me and I always feel that I have a much clearer idea of how to approach a task once I’ve discussed it with someone else. I love photography, so whether it’s going on Instagram and having a look at my favourite accounts or actually going out to take some pictures, that always seems to get me back on track.

What’s your favourite way to spend a weekend?

Anything that has to do with friends or family! My parents live in Hermanus, so it’s a bargain to be able to go to a holiday town almost every second weekend and it’s probably the best way to recharge. Even though I love Cape Town, I feel that there’s too many places to see in South Africa to stay here every weekend – so I often plan a weekend away with friends to somewhere close enough to still be able to leave for after work on Fridays. But if I’m in Cape Town, I love starting the weekend with a walk on the prom and I usually have something planned for every day (that usually includes a wine farm). On Sundays I like to spend time with family and get ready for the week ahead.

Introvert or extrovert?

A bit of both, but I would say definitely more extrovert. Although it is very important to have some time on my own to regroup once in a while, I definitely get my energy from being with and working with other people.

Shoes or barefoot?

When it’s December and I’m on holiday at the beach, I love being barefoot – but I have at least 10 pairs of sneakers, so I don’t think I can say I prefer barefoot!

Cats or Dogs?

If I was given a list of 100 animals I wouldn’t even be able to choose favourites, so I certainly can’t choose between these two!


What’s your favourite spot on Bree Street?

This one is tough! It’s difficult to stick to one place when there’s constantly new spots opening, but if I could choose a few favourites I would say The Odyssey, Bacon on Bree and Clarke's.



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