Our journey with Baby Comfort

Our journey with Baby Comfort image

The Baby Comfort project was a special one right from the start! We worked with a team that has so much passion and love for making life easier for moms and babies. Their passion was contagious and made it such an easy and fun job to help them think of new ways to tell people about the brand. We also got to be part of a very special time in their lives when Suzanne’s little one, Nico, was born in June.   


The Yellow Door Collective-Baby Comfort relationship started when we built the Baby Comfort website at the beginning of the year, to showcase their beautiful products. After the website was completed, we created weekly updates and images for the Facebook and Instagram page to reach their very special target audience - moms and their babies. Another part of the retainer included the design of a monthly newsletter, which we put together with the help and input of the Baby Comfort team.

The story behind Baby Comfort adds to the authentic personality of the brand and we focused on this with every aspect of their social media. Annetjie was a young girl when her love for needlework developed. It stemmed from watching her mother and grandmother create beautiful items, and the profound joy they experienced whilst creating them. Her mom taught her about the importance of creating something beautiful, and that the real beauty lies in how well the item is made.

This care for aesthetic beauty and excellent quality stuck with Annetjie and her daughter, Suzanne and this became their philosophy, and as a result, every Baby Comfort product is bound together by passion, love and dreams.


We loved working on the Baby Comfort brand, however they are now ready to take over their own social media pages to create updates, images and newsletters. We gave over this gorgeous project with the help of a comprehensive handover document that we created for them. We will definitely follow their journey and keep a close eye on how the brand continues to grow in the years to come!

Follow Baby Comfort on Facebook and Instagram, and have a look at their lovely products on the online store to see what exciting things they get up to!


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