Lessons learnt from our ForexPeople workshop
One of the things that I love about my role at Yellow Door Collective is that it’s incredibly fluid, and changes as we develop our brand and service offering. I’m extremely lucky to continue to learn new things, meet a diverse range of people, and devise innovative ways to add value to our clients and their brands.
A recent example that ticks all these boxes was a workshop for ForexPeople in collaboration with Lexi Hall from Tinkwe. The objective was to give their franchisees a comprehensive overview of social media – what it is, how it fits into a holistic marketing strategy, and how to use it effectively.
Here are a couple of things we learnt along the way:
Communication is everything
Make sure your attendees know where to be and when. Manage their expectations with a succinct overview of what to expect from the event - a reminder email a few days before should do the trick.
When it comes to the content of your presentation, it’s a good idea to take a similar approach – keep it simple, topical and make sure you’re well-prepared. This way you can engage your audience rather than have your nose buried in your notes.
We took this one step further and created a take-home document for each delegate, with a summary of key points, and how-to guides.
Location, location, location
Things to keep in mind about where you’re hosting a workshop include: the number of delegates, what refreshments you’d like to provide, what technical equipment you need, whether free Wi-Fi is a need-to-have or nice-to-have, and whether there is enough parking at a decent hourly rate.
For this workshop, we used the boardroom at the ForexPeople head office in Fourways, Joburg, which was ideal.
Set the scene
Make sure your projector is set up well ahead of time and that the lighting is right. Set the air conditioning to a reasonable temperature; there is nothing worse than walking into a room that feels like a fridge or, the other extreme, where you recoil from stifling heat.
Add a personal touch to make everyone feel welcome – this goes a long way. For this workshop we gave each person a notebook and pen, branded with our logo – something simple and practical.
Initiate and interact
Engage with your audience as soon as they walk through the door. Depending on the size of the event, you may be able to do this in person, otherwise you can invite them to fill in a questionnaire, look through some workshop material on display or to browse it online.
We blocked off a section of the workshop for an interactive session to put the workshop theory to the test, chat through examples, and tackle specific questions and issues attendees were dealing with.
Finally, remember that whether your workshop is free or your delegates are paying to be there, it’s important to provide them with real value. Make sure they walk away with something that they didn’t have before - knowledge, a new skill or a new perspective.
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