Q&A with Du Toit Griesel
Greetings. So, my name is Du Toit and I’m extremely passionate about a few things: I’m a lover of dogs, human interaction, Soul music, Stevie Nicks (obviously), traveling and swimming. I’m also an admirer of anything art, especially literature and film, which is why I’m so fortunate to be able to create content on a daily basis and to keep learning new skills every day.
Life motto: “We never really grow up, we only learn how to act in public”. This quote has always resonated with me and I guess it’s because I make it my main priority to find balance in life and staying happy in everything I do. Thus, to always Be Positive (just like my blood type).
What is your position in the YDC team?
How would you describe your role?
It really is a bit of everything but mainly I get to assist the team with the creation and scheduling of both visual and copy-based content for all social media platforms, as well as contributing with fresh strategies and campaign ideas. The best part of being an intern, of course, is that I get to learn new skills daily and gain industry experience from an amazing team.
When did you start working at YDC?
14 February 2017
What part of your job do you enjoy most?
Everything is really exciting at this point but actually contributing to a campaign and helping brands have a great online presence by producing quality content is a great feeling.
Although, I must admit, as a marketer who is only starting my career now, I do get over excited about things like having an email with a branded signature. I really do stress I might have a heart attack once I have my own business cards one day!
What part of your role do you find the most challenging?
At the moment it has to be multitasking. I know the stereotype is that men just won’t ever be able to do it but I’m really improving and should be in full swing soon. After that I’ll start worrying about finding new ways to produce relevant content, which is both a challenging and exciting process.
What do you enjoy most about being part of the YDC team?
Having previously received experience at a much larger advertising agency, I personally keep seeing the benefits of a smaller, focused agency in all areas of business. Being able to actually get to know all the members of an agency and working closely with all of them is just such a pleasure. And if that isn’t enough, they’re also literally the nicest group of people you will ever get to meet and the best mentors I could have asked for.
What do you do when you’re stuck for inspiration?
I try to get out of my normal routine and clear my head. Whether I go on a small road trip, sit at the beach with a notebook or climb up a mountain with friends, I find it truly helps approaching a challenge with a clear mind set.
What is your pre-work routine?
I grab a granola bar at home, face traffic for an hour, which is fine if you have Aretha Franklin or Bill Withers in your car as I currently do, and if there is at least an hour left before I have to be in the office (depending on my to-do list), I treat myself to a black coffee and a Breakfast Bowl at Kauai.
If you could be any superhero, who would you be and why?
Easy. Superman is a classic and I respect him for his flying abilities and his self-confidence to face saving the world in his underwear, but swinging through Cape Town would be so much more fun. So, definitely Spiderman!
What’s your favourite way to spend a weekend?
Every weekend differs for me depending on how I feel after the week. I’m extremely relieved that my friends have all finally turned 21and I don’t HAVE to attend too many celebrations any time soon (at least until they start getting married), so these days it usually includes activities like catching up with friends or family over lunch, movie nights, relaxing with a book, and/or trying something I don’t get to do too often like watching a play or going to Hermanus for the weekend.
What music do you like to listen to while working?
Ah, a great question. So, the list could go on forever because I literally listen to anything from Broadway musicals to old school Rock ‘n Roll, but I would have to say R&B/ Soul music is my favourite, but if I have to adjust my focus, my productivity levels do increase with the aid of the mellow sounds of artists like Adele, Bon Iver or The xx.
Introvert or extrovert?
I have always been an extrovert, but shutting down and spending time alone with a good book and/ or vinyl record (without the interference of human interaction) often gives me the most pleasure.
Cats or dogs?
Shoes or barefoot?
I’m a shoe guy, especially Converse. I don’t mind being barefoot though, but I definitely hate flip flops. They hurt.
What’s your favourite spot on Kloof Street?
Tough one. I’m still relatively new to YDC’s prime location and still have a lot of Kloof street to discover, but I would have to say Best of Asia. They definitely don’t serve the best that Asia has to offer, not even close, but they do have a great on-going Sushi discount you simply can’t refuse.
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