Q&A with Bhaskar Lakhani

Q&A with Bhaskar Lakhani image

I’m Bhaskar and I’m definitely the loud one of the bunch. I love brands and people and bringing them together in one big, happy smoosh. People say I’m witty, charming, kind, devilishly handsome and of course the most modest person they’ve ever met ;) (Juuust kidding but I promise I’m still lovely.)


I’m boisterous and friendly and always eager to meet and learn from new people. I pride myself on my communication skills and my ability to make strangers feel comfortable to be themselves around me (most fart within only a few minutes). I love movies and socializing with friends, as cliché as it might sound but an eternal optimist like myself doesn’t mind being a stereotype once in a while.


What is your position in the YDC team?

Junior account manager and business development executive


How would you describe your role?

Some days it feels like I’m juggling flaming chainsaws in the dark. With working on so many projects, so many timeframes, with so many deadlines and managing so many people, I’m grateful to be Buddhist(ish)!


When did you start working at YDC?

14 February 2017, I was a valentine to all of YDC!


What part of your job do you enjoy most?

The ability to develop effective strategies and fresh concepts for tired brands. I always looked at the way things were and think ‘I could do that better’ and here I have the opportunity to finally do so. I get to work with smart, passionate people and create products that are innovative and challenge the norms, crafting elegant solutions in a world that’s inundated with too much busy, noisy nonsense.


What part of your role do you find the most challenging?

The ADMIN! Coming from a sales and business development background, we’re an impatient bunch when it comes to dotting the Is and crossing the Ts once the deal is made. I’ve gotten loooooooads better but it is something that will always need constant improvement.


What do you enjoy most about being part of the YDC team?

The sense of family and teamwork that imbues everything we do. Everyone contributes and is happy to help out whenever its needed. We value our people and our clients, and always go the extra mile to ensure that the job gets done well and that the work is of the highest quality possible, even if a blogpost needs six drafts and things need to be double and triple and quadruple-checked. It’s also still a fun, safe space where its ok to make mistakes provided we learn from them.


What do you do when you’re stuck for inspiration?

I just go for a walk around the block to get my blood pumping and get some fresh air into my lungs. I’ll read a few pages of beautiful writing by one of my favourite authors, Salman Rushdie, and usually his masterful control of language inspires my creative juices. Otherwise, some hip-hop and a wee whisky never fails to loosen me up and give me a little kick-start.


What is your pre-work routine?

Roll out of bed, shampranize, get to the office, make a noise, disrupt everyone then ninjabomb into my laptop in the chaos that ensues.


If you could be any superhero, who would you be and why?

Well I’m not saying I’m Batman but the two of us have never been seen together and my voice is growly by mere coincidence. My ability to blend into the shadows when necessary is just from trying to avoid the sunburn in my hometown of Gotha… I mean, Durban.


What’s your favourite way to spend a weekend?

I love just lazing around watching movies and carbo-loading pizza (and other cheesy delights of course). My friends drag me out for drinks but they usually end up regretting it as my capacity for Jameson and tequila is unfortunately literally infinite. I blame/thank my time at Rhodes University for this tolerance.


What music do you like to listen to while working?

I’m a hip hop head at heart, old-school 90s mainly. But I don’t really listen to music while I work because it’s only a matter of time before my pen becomes a mic and I become my alter ego Grandmaster B.


Introvert or extrovert?

A really loud, friendly, gregarious and sociable introvert.


Cats or dogs?



Shoes or barefoot?

All-Stars in the streets, barefoot ‘twixt the sheets. Although my feet would be naked all the time if broken glass was only an urban legend and gum was just for chewing.


What’s your favourite spot on Kloof Street?

My favourite haunt on Kloof street is definitely Yours Truly. It’s vibey, funky with an upstairs deck and great hip-hop. I’ve wasted many a day there, not realising how late it is until the sun goes aaaaaall the way down.


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