Wordpress websites: what, why, when, where?
This simple breakdown of Wordpress might seem like a patronising read, but I assure you it's not intended that way. While Wordpress is a commonly known platform (in fact, according to the workshop I recently attended, one in every four websites on the internet is built on Wordpress), there is still a lot that people don't know about it.
Dot com vs dot org
While it's fairly common knowledge that Wordpress is a blogging site, and yes, many companies use it to develop business websites, not many people know that there's a difference between Wordpress.com and Wordpress.org. The main difference is who's hosting your site. With Wordpress.org, you host your own website. While Wordpress.com is free, Wordpress.org gives you more control over your website.
Plugins and thingymabobs
One of the most frustrating things for clients and agencies alike is the inability to speak the same language. If a client says, "Can you put in a thing that when someone comes to the website they can put in their email address for the newsletter when it pops up?" What the agency is thinking is, "Can we install a newsletter subscription pop-up plugin on the home page? Yes, we can." While the language might look very similar at a glance, the understanding of the terms used is a key issue.
Here are some words you can store and use when you next want something changed or added to your website:
- Plugin: a plugin is used to extend the functionality in a WordPress
site. Plugins may add features like contact forms, lists of new posts,
commenting systems, e-commerce, event management.
- SEO: SEO (Search Engine Optimization) increases your site’s
visibility to search engines like Google, Yahoo, or Bing.
- Domain: this is the name of your website, or what people type into
the address bar when they want to find your site.
- Host: this is the company that provides a service for storing files
and applications for your website.
- Database: this is where all of the content and settings from WordPress
- eCommerce: an eCommerce website is site where things are purchased, like
an online store.
- Google Analytics: this web tracking software is used to find out things such as
how many people visit your website, how they find you, abd what software they
use to view your website.
- Theme: a theme controls the look and feel of your website.
Start at the beginning
Du Toit, our marketing intern, and I attended a beginner's Wordpress workshop hosted by Code Saloon at Workshop 17. We learned what a powerful tool WordPress really is, about themes (how to choose a good theme, install and customise), plugins (what is a plugin, how to choose a plugin, install and optimise), how to manage your plugins and themes, menus, widgets and security. It was a great way to get stuck in and has equipped us with skills to assist Dom with website development.
What the WEB
We know that if we don't stay relevant, we add limited value to your business. Hence, the workshops. We're constantly upskilling and pursuing the latest digital developments to ensure that you get the physical return on your virtual investment. At Yellow Door Collective, we design and build functional, responsive and beautiful websites. Our goal is to create simple and stylish sites that your customers will love as much as you. With your vision and our expertise, websites will be the thing you feel most at ease about. In summary, the what, why, when and where of websites is:
- What? Wordpress.
- Why? User-friendly, cost-effective, simple, powerful.
- When? Now.
- Where? Online, of course.
Get in touch with us if you're looking to build or better your website.
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