Be transformed by our agency power couple

Be transformed by our agency power couple image

Passion and talent are a serious power couple – not to mention a good indication of where your strengths lie. Most of us have an idea of what they are, but the important question is: have you learned to harness these strengths, celebrate them, and use them intentionally - both in your personal capacity and as part of a team?


There are a number of approaches and tools to discover your strengths, but one that has become part of life behind the yellow door is the Clifton StrengthsFinder assessment. It was the first exercise we did with our business coach a couple of years ago, and it’s had a profound effect on how we run our digital marketing agency.


Gallup introduced this approach in 2001 in Now, Discover Your Strengths. The book became a New York Times bestseller and sold two million copies – so it’s safe to say it’s gained a bit of traction! Quite simply, it tells you how you're talented. It identifies what you naturally do best.


Each person completes a half-hour assessment to discover what their top five strengths are, and what categories they fall within. They receive a detailed explanation of each one and what it means. Categories include Executing, Influencing, Relationship Building and Strategic Thinking.


Every strength has a flip side, and this is also something to be cognisant of. For example, having Activator as one of my top strengths is both a blessing and a curse, and something that I’ve learnt to be more in tune with, as “people exceptionally talented in the Activator theme can make things happen by turning thoughts into action. [But] they are often impatient.”


I’ve learnt to accept that not everyone else thinks like I do, or gets things done in the same time frame, and that’s OK. In fact, it’s probably a good thing as their strengths will kick in when I start to lose interest or move on to the next challenge. 

Dom and I both have Communication (…generally find it easy to put their thoughts into words. They are good conversationalists and presenters) and Woo (…love the challenge of meeting new people and winning them over. They derive satisfaction from breaking the ice and making a connection with someone) in our top five – and using this to our advantage has been instrumental in taking Yellow Door Collective to the next level. 

We were so impressed by the insights of the Clifton assessment that we signed up our entire team and now use it as part of our recruitment process too. It’s a great way to see where a candidate’s strengths overlap with other team members and what new strengths they could bring to the table. 

Taking a step back and reflecting on the process, I think playing to our team’s strengths has helped us build a solid foundation for our business; one that’s based on mutual understanding, respect and appreciation for the unique role that each person plays, and the value they add. One of my favourite things is watching people excel at what they’re good at and love – so I’m incredibly lucky to have it as part of my job description. 


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