Q&A with Abdul Govender
Hello there, I am Abdul Govender, the new Yellow Door account manager. I am outgoing with a huge passion for sports – a football purist in fact. I also enjoy cricket, tennis, table tennis, squash, pool, snooker and motorsports (MotoGP and Formula One). I am recently married and quality family time is an important aspect of my life.
I do enjoy a good film (mostly ones that encourage thinking), series and anime, as well as music – no specific genre however, generally if the beat is good, chances are I will indulge. I am somewhat of a gamer as well and enjoy my console (PlayStation 4) very much indeed.
Positivity is one of my main aims in life. To remain positive even when things aren’t as positive as they could be at the time. Just to be able to put a smile on the next person’s face is something often overlooked in today’s fast-paced world. Building and maintaining relationships is important to me as I firmly believe in uplifting team spirit. Relationship building is key.
What is your position in the YDC team?
Senior account manager
How would you describe your role?
As an account manager, it is important to keep good relations with everyone around you. Further to that I keep up to date with my clients’ business objectives to ensure I can create marketing strategies that will not only go unnoticed, but to keep my clients’ audiences engaging with each other. To deliver the best possible ROI. Another big part of what I do is to ensure the team is well equipped with the skill set to handle and excel at their specific roles and responsibilities.
When did you start working at YDC?
What part of your job do you enjoy most?
To liaise with clients regularly and present them with new and exciting ideas that can propel their business onwards and upwards.
What part of your role do you find the most challenging?
Coming from traditional advertising, I found it slightly challenging at first. Especially learning so many new processes and applications. I must be honest though, I have wanted to get into the digital world for a long time and to be given this opportunity was amazing. I am loving the challenge and I am excited for what the future holds.
What do you enjoy most about being part of the YDC team?
It’s always going to be the team I work so closely with on a day-to-day basis. The reason for that is simple; they’re not just my colleagues, but a family away from home. After having previously been at a big agency, I am aware how secluded most people become. While not a bad thing, I do prefer the closer working-ties with one another and being part of a smaller team is a better fit for me.
What do you do when you’re stuck for inspiration?
A lot of the time I find myself overthinking things whether that be a new idea or unpacking an existing one. Often what I find helps is to just get up and take a breather. A good caffeine fix never disappoints. Then returning with a fresh mind set. It works for me nearly every time.
What is your pre-work routine?
A strong cup of coffee with some morning biscuits.
If you could be any superhero, who would you be and why?
Probably the simplest question for me to answer; The Batman aka The Dark Knight, aka Master Bruce Wayne. For as long as I can remember, he’s been my favourite superhero. Probably because he was the first superhero to defeat Superman and did so without any natural superpowers. Hence making him the most intelligent of all. Besides, who wouldn’t want to own a Batcave and drive around in The Batmobile.
What’s your favourite way to spend a weekend?
Every weekend is different for me as I usually don’t like to plan ahead. I just go with the flow and with that brings a sense of unpredictability. Although I must be honest; I love a games night with my buddies on a Friday night. When that happens, my weekends are a blast!
What music do you like to listen to while working?
My music selection can be vast, however I would have to say some good R&B and progressive trance is my favourite, especially when I need to focus and clear my mind when taking on a challenging task.
Introvert or extrovert?
An extrovert – I just love to be around people. I can be the life of a party at times but I try not to be. Although I do enjoy good quality alone time, being around people just makes me happy.
Cats or dogs?
Shoes or barefoot?
I would classify myself as a shoe guy which is a little strange seeing as when growing up right up until my teen years, I loved being barefoot. Then again, who didn’t when they were younger.
What’s your favourite spot on Kloof Street?
Asoka. The food, the people, it’s a great place to wind down on a Friday evening and kick start the weekend.
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