Why you should get out to get inspired
If you find yourself in an industry where you need creativity on tap, you’ll know it’s incredibly easy to hit a barrier and not have any idea where to start. A typical response is to proceed with smaller, less important tasks, but by the time you get back to your initial priority, your brain capacity is at an all-time low, and inspiration has managed to fly out the window! Here are a few tips to avoid this scenario, based on how we do things at Yellow Door Collective:
Get in the zone
We have something called a Power-2-Hour, a time slot between 10h30 and 12h30 where we switch of all modes of communication to get important tasks done. It’s amazing how productive that time can be.
Change your scenery
The next one is simple: a good old coffee break. Emma and Dom encourage us to work from one of Cape Town’s amazing cafes each week. The change of scenery is always a good idea to get some fresh air and to tick some creative tasks off your list.
Go have a chat
Another option, which not only gets you out of the office for a much-deserved break, but also improves internal agency relations, is what we call a one-on-one session. Each week we have a chat pencilled in with Emma or Abdul, our new account manager. This is a great opportunity to talk about anything that might be bugging you, or tasks you want input on, so you can approach them with a fresh perspective.
Choose your destination
So, where is the best place to go if you’re in need of some inspiration? As you might know, our office is situated on Park Road, which is just off Kloof Street – arguably Cape Town’s liveliest street due to the number of coffee shops and restaurants in the area. If you’re looking to get a few tasks done before you officially start your day, Arnolds on Kloof takes first prize due to their R23 breakfast before 7am. Jason’s Bakery on Bree Street and Vida e Caffe on Kloof Street are also great options if you need Wi-Fi and a quick breakfast before starting your day.
Molten Toffee is great for a quick lunch or meeting, and Ricks Café American literally has the best hot chocolate and three fireplaces, which are amazing during the wintertime. After careful consideration, a personal favourite has to be Tamboerswinkel in De Lorentz Street. Their Wi-Fi is amazing and don’t even get me started on their gnocchi. Let’s just say it’s nothing short of life changing.
There truly are too many options to mention, but these should definitely help motivate you and give you the change of scenery you need. We are privileged to have the Green Point and Oranje-Kloof CIDs as our clients, as we get to write monthly blog posts that promote various spots in the area. As you can imagine, taking a break and visiting one of these spots is the ultimate way to get the job done.
If you feel there are any other spots that should be listed in this article, please comment and tell us what your go-to spot is in case of creative emergencies!
Sign up for our quarterly newsletter and receive updates about our latest news and blog posts.
- Find your passion and learn how to market it
- Coffee, printing and papercuts: an intern’s perspective
- Q&A with Kirsten Meintjes
- Make time for the people that matter most
- 5 reasons your small business needs a marketing plan
- 4 ways to create a world class online survey
- Lights. Camera. Instagram – a practical guide to improving your feed