Q&A with Sipokazi Hoyi
I am on a path of discovery.
Late bloomer by nature, I have found I have a lot of learning, growth and discovering to do and that makes me so excited for my life ahead.
Mood right now: Life can be so good to you, if you just let it. Just live.
What is your position in the YDC team?
How would you describe your role?
Creating content, scheduling of posts for social media and whole lot more in between.
When did you start working at YDC?
What part of your job do you enjoy most?
The collaborative effort we put in building brands. A team that builds together, stays together.
What part of your role do you find the most challenging?
I am coming from a traditional advertising background, so I am still trying to wrap my mind around how much faster digital is in comparison to traditional advertising.
What do you enjoy most about being part of the YDC team?
Working with a close-knit team – no one is left out.
What do you do when you’re stuck for inspiration?
I literally go on Instagram and find some memes to laugh at.
What is your pre-work routine?
I listen to a lot of house music and Trap (yes that is a music genre). It is a sure-fire way to wake me up and prepare me for the day ahead.
If you could be any superhero, who would you be and why?
Does my mom count, because if it does she is goals.
I don’t know anyone or anything more powerful than that woman; she is kind, loving, courteous, strong and has an unbreakable spirit. If I can get up as many times as she has fallen, I would literally rule the world.
What’s your favourite way to spend a weekend?
Get together with friends, chill and have a couple of nameless cocktails.
What music do you like to listen to while working?
Deep House music is the vibe for life.
Introvert or extrovert?
Introvert with some extrovert tendencies.
Cats or dogs?
Shoes or barefoot?
What’s your favourite spot on Kloof Street?
Yours Truly, so I can hang out with all the cool kids.
Sign up for our quarterly newsletter and receive updates about our latest news and blog posts.
- Words that work – write better copy
- Branding in the age of experience
- The art of engagement - how to engage with your target audience
- Q&A with Christine Bergh
- Corporate vs. agency: to what design are you inclined?
- How to upsell in a tough economy
- How to effectively measure your digital marketing efforts