Why SEO is still relevant
Is Search Engine Optimisation (SEO) dead? This depends on how you define SEO.
If you define SEO by websites manipulating Google that don't really deserve to be ranked at the top of the SERPs (Search Engine Results Pages), then yes, in this respect SEO is dead. However, because so many often just use the acronym SEO, we actually fail to understand what it really stands for and what this means.
Reasons why SEO has been negatively impacted:
Organic search is down
In the current digital age we live in, Google is still a dominating force in search-engine traffic, consumer's intelligence has changed dramatically over the last couple of years. Customers are now more aware of what the difference between sponsored listings and organic listings are.
Customer behavior has changed
In the past if there was anything you needed information about, your most responsive answer would be "Google it". However, with the rise of social media and the advantages it brings, most consumers don't find the need to use a search engine when they can simply just go on friends’ recommendations. For instance, with Facebook, you are able to search for restaurants or movies and get other customers recommendations and behavior more reliably than a search engine is able to provide.
Mobile apps and social media are influencing market share
As millennials, if ever we need a definition or information, we simply "Google it". Online shopping and reading content has never been easier and with more competition in the online space arising, app developers have seen great success in appealing to specific niches.
Don’t worry, it gets better
It’s not all gloomy for SEO though, it all started with keywords, links, domains and soon after that articles and comments. Social media was soon to follow with Facebook and Twitter gaining higher visibility due to SEO. Next came content, in an effort to give users a better experience, Google ranked websites that were regularly updated higher than those that were stagnant and because of these SEO experts jumped on this "content train" and this is how Content Marketing was born.
However, SEO today is alive and more complex than when it first popped up all those years ago. And it’s no longer good enough to just consider technical SEO. SEO professionals now need to be assessing the quality of their website content, number of pages, duplicate pages, word count, poor grammar, link building and reconsideration requests. The list goes on and on.
In the end, SEO professionals still have a lot to offer and by increasing organic search with user enrichment and giving customers a better user experience, SEO still has many advantages. If you’re interested in a content marketing strategy that will ensure that your brand stays relevant on the search engines, pop us an email on firstname.lastname@example.org and let’s chat.
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