Q&A with Christine Bergh
What is your position in the YDC team?
How would you describe your role?
I’m supposed to be the PR expert ;) I’m involved in PR strategy and content creation across some of YDC’s awesome clients.
When did you start working at YDC?
What part of your job do you enjoy most?
I love working in a team and being inspired by the people around me. It’s also great that the job requires me to be as up-to-date as possible… that’s enough stimulation on it’s own!
What part of your role do you find the most challenging?
Well I’m actually living in the sticks (Clanwilliam)…ok it’s not that bad, it’s actually quite wonderful really. But a speedy Internet connection doesn’t seem to be a priority around these parts! So that can be a challenge at times, and then of course I don’t get to see the YDC team’s cheery faces everyday.
What do you enjoy most about being part of the YDC team?
I’ve watched YDC grow over the years and it’s all been rather exciting to be honest! And now I am part of that excitement, which makes me feel quite special.
I love being challenged by new projects but still having the security of being able to brainstorm with everyone and hear all their ideas.
What do you do when you’re stuck for inspiration?
I like to talk things through with someone (usually my husband whether he likes it or not). Sometimes saying things out loud instead of keeping it all in your head can spark new ideas and clarify clouded thought. I am also a sucker for trawling Instagram for inspiration of course!
What is your pre-work routine?
Early mornings on the farm are definitely the best time to be out and about (it reaches 40+ degrees in summer!), so I generally do some exercise, or on lazy days I’ll read in bed for a bit. But the same thing always follows… a strong percolated coffee and a green juice to give me the boost I need.
If you could be any superhero, who would you be and why?
I’m not sure why, but for some reason I’ve always loved Elastigirl from The Incredibles. I mean, who wouldn’t want to be that bendy? If I could lie in my bed and stretch my arm the length of the house to grab a glass of water from the kitchen, well that would just be the greatest. I’m not sure she’s even considered a superhero, but she’s Mr Incredible’s wife and he’s definitely one so I hope that counts J
What’s your favourite way to spend a weekend?
I love chilling at home with my hubby and hounds – it’s just so nice to have time to appreciate your own space and go on missions in the mountains or to the dam. But I also love the company of friends and family, so add a gathering of sorts to the mix, and I’m happy!
What music do you like to listen to while working?
I usually put on an instrumental piano mix (I love the piano!) – it drowns out the background noise but isn’t distracting!
Introvert or extrovert?
Cats or dogs?
Shoes or barefoot?
Barefoot for as long as it is socially acceptable J
What’s your favourite spot on Kloof Street?
I absolutely love Black Sheep – delicious food and a great vibe.
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