eta Online

eta Online is the digital arm of eta College - a sports and fitness college with 11 campuses around South Africa, and others in Mauritius and Dubai. This online learning platform includes sport management, coaching and various specialisations.


Their internationally-recognised qualifications and short courses are presented through an interactive study system. Students are able to study wherever they are - but still be connected to a greater network. Each person is assigned a tutor which allows for regular feedback and individual assistance.


We offered strategy, guidance and implementation for their digital marketing. We worked alongside their marketing team and have developed a relationship that allowed us to lead when necessary, across a broad base of boundary-pushing projects. We created newsletters and social media posts, managed their social platforms and PR, and provided feedback on their general online brand presence.


eta College

eta College is a fitness college with 11 campuses around South Africa, and others in Mauritius and Dubai. They offer 20 courses that are geared to equip students with the skills and experience to embark on careers in sport management, sport coaching, project management and various other sporting fields. The brand is fun and engaging, where students are thrilled to become part of the eta College family. eta College was one of our longest standing clients, with us from the beginning, and they've grown impressively in size over the past couple of years. 

We offered strategy, guidance and implementation for most of their digital marketing. Working side by side with their marketing team, we developed a strong relationship where YDC was able to take the lead on a number of exciting projects. We sent out a monthly newsletter, managed their adverts, created social media updates, managed their social media platforms, supplied feedback on their website and marketing strategy, including the production of two videos in 2016. 

Harvard ADC

The Harvard African Development Conference is an annual conference featuring panels and speakers from all over Africa and the world. It is run entirely by students of Harvard. The 2016 conference included speakers from many different industries including banking, politics, arts and engineering. The one thing every panel and discussion has in common is the focus on development in Africa and what can be done to solve issues in various industries.

We built the website for the 2015 conference, and live-tweeted during the event. In 2016, the new conference team asked for our help to update the site for the conference and create marketing material for the upcoming event. We were able to seamlessly help with marketing for this conference over 12 000 km away.



Plant the Seed

Plant the Seed exists to empower teachers to build a new generation of youth who are conscious, courageous, and connected. They design practical programmes to do just that.


We worked with the founders to recreate their corporate identity, and then simplify and streamline their offering and marketing strategy.



The Raymond Ackerman Golf Academy is an academic and life skill sports-based foundation. Their primary focus is on nurturing and educating young adults by assisting them with developing valuable life skills through education and golf. In 2015/2016 we were responsible for their social media pages. 


SaveSA was founded in Cape Town in 2013. They provide a simple and time effective alternative to traditional fundraising initiatives for schools and other organisations. We are working with the founders to create pitch decks, a company profile, video and marketing strategy for the brand.

SaveSA logo

The Eduvation Network

Established in 2016, The Eduvation Network is the first of its kind in South Africa, offering advanced online learning for educators. Founded by Shari Joseph, this online education resource is part of pioneering the professional development of teachers across the country. It is a secure cloud-based platform that is SACE-certified and gives educators and corporates the option of completing courses when and where they want.


The brand launched online in July 2016 and we managed their social media, generated content for their blog and media releases, and gave strategic input for several months to kick start engagement and interest in the courses online.

Tourism Boot Camp

Tourism Boot Camp is the brain child of PG Tops and Tours founder Pieter Geldenhuys, set to combat the unemployment and skills shortage in South Africa, by providing training to those wanting to enter the hospitality industry.


We designed their logo and website, and worked closely with Pieter Geldenhuys to make sure it represented his vision for the initiative.