adjective is a contemporary African art magazine, dedicated to fostering critical thought and reflection by bringing together notable writers and artists. 

We have the privilege of working with these passionate creatives to develop a holistic approach to help evolve the brand and diversify the audience. We provide a full retainer of services including strategy, content creation, social media and marketing.

Africa Albida Tourism

The AAT collection consists of luxurious hotels, lodges and restaurants that have been handpicked for their prime location, authenticity and majestic surrounds in order to provide you with a once-in-a-lifetime African safari experience.

In 2016 we wrote new website copy for the main AAT site, as well as The Boma and Victoria Falls Safari Lodge sites.

Asara Estate & Hotel

Asara is an award-winning wine estate and 5-star hotel in the heart of the Cape Winelands. They offer warm hospitality, luxury accommodation, friendly, attentive service and the finest in food and wines. Among its many features are breath-taking views and a tranquil atmosphere.


We have the privilege of working with them to build a holistic brand and marketing strategy.


Cloud 9 Boutique & Spa

Nestled in the foothills of Table Mountain, Cloud 9 Boutique Hotel & Spa is the epitome of sophistication paired with comfort. The hotel connects five beautiful heritage properties through a central reception and secluded courtyard. They also offer a rooftop bar with spectacular 360-degree Table Mountain views. 

We’ve joined their team and come on board to manage all their online communications which includes strategy, social media updates, blog post content and events management.



Da Vincis

Da Vincis is a lively and friendly restaurant located at the top of Kloof Street. Situated in the area for over a decade, the restaurant is loved by locals and tourists. Chris Parsley, the owner of Da Vincis, is passionate about food and bringing fantastic service, great food and a cheerful vibe to his customers.

For the last five years we've been Da Vincis right-hand marketing service. Working side by side with Chris on developing new ideas for their digital marketing, we've thoroughly enjoyed the journey of growing their brand online.


Successful campaigns include SA children’s home pasta drive and our pizza video.

Deluxe Laser & Spa

Deluxe Laser & Spa offers high-end treatments using the latest technology, at very reasonable prices. Health and beauty solutions include 100% painless hair removal, wrinkle reduction, body contouring, facials and massages.

We've joined the team behind this exciting brand to assist with overall strategy, generate their social media content, write and design their newsletter, write blog posts and manage all media liaison and PR campaigns.


Katherine McEwan

Over five hours of design and editing was done to create an EPK for Katerine, and certainly over five litres of coffee and tea was consumed. The biography of Katherine, written by Emma, is used on the actress’s IMDb profile and the EPK focused not only on Katherine, but also on the movie ‘Solitary’.

Even with the time differences and never meeting face-to-face with the client, the project was really fun and exciting to work on, and went by with no bumps.

Long Street Hotel

Long Street Boutique Hotel gives guests an escape from the bustle of the city street and encapsulates them in a light, airy oasis. The hotel offers scenic views of Long Street paired with a glimpse of Table Mountain. Their team of staff are dedicated and passionate about their offering.

We partnered with Long Street Hotel to offer them a collection of online services, which include; strategy, social media content creation and writing articles for their website. We look forward to working with this dynamic and driven team to further develop their brand.


Louise Day Band 

A singer and performer since the age of ten, Louise is fully committed to a career in music. She spent a year touring the US with Fender, representing its new range of guitars specifically for women. As a brand ambassador for the music instrument company, she found herself playing festivals across the States, alongside names like John Mayer, The Fray and The English Beat. She is an avid runner and has been featured in Runner’s World, Grazia, People and Longevity magazines. With a soul full of rhythm and a head full of lyrics, she is always looking toward a bright future.


In 2016 Louise Day expanded her music offering by offering a solo, duo, trio or full band option to clients, under the brand Something Borrowed. We give input on her marketing strategy, create newsletters and do PR for this talented artist.  

Louise Day Logo


LuvsLOCAL is a one-stop online directory of local gems – a collection of shops, products, service providers and businesses in the Cape Town and surrounding areas. LuvsLOCAL offers packages at different price points, for artisans and entrepreneurs to sign up and be discovered.


We partnered with Josieluvslocal - a local Instagram blogger - and built the website, established a roll-out strategy, designed the packages and organised a workshop to launch the brand.



Luxury Safaris



Social Media  PR

Website development

Luxury Safaris offer all-inclusive, tailored African travel and safari experiences. With relationships with over 20 luxury lodges and hotels and numerous activity hubs and game reserves, their guests are treated to a five-star African experience with tailor-made packages to meet their every need. Visiting five out of the nine provinces, guests are able to get a feel of South African culture.

Since we started working with Luxury Safaris, we have redesigned their website, grown their social media presence significantly. Our monthly tasks include social media updates, writing blog posts, PR, newsletters and refining the SEO.

Michael Olivier

Michael Olivier is a renowned Cape food and wine commentator with a real passion for the industry. He spent his childhood on a wine farm in Durbanville and trained at The London Cordon Bleu Cookery School.

Michael has worked in and managed well-known places such as Lanzerac Hotel in Stellenbosch, and he was Public Relations Manager for the top marque wine estate Boschendal. Having run three restaurants, and being featured in the national top ten restaurants, he is now a food and wine writer, published author and broadcaster.

We are giving Michael strategic input on his website and digital marketing, and exploring collaboration opportunities where our services dovetail and complement each other.   


On the Grid

Created by Hyperakt in Brooklyn, New York, On the Grid is the designer’s neighbourhood guide. Since its launch in April 2015, hundreds of creative companies and designers around the world have joined in on this massive collaborative project.


We're proud to be a contributor to this collection of neighbourhood guides by local creatives. Each week we write reviews of trendy spots and hidden gems on Long Street and Kloof Street in Cape Town.

Pure Soul Wellness

Pure Soul Wellness is founded by the bubbly and knowledgeable Joann Farkas, who is an accredited Holistic Counsellor, Kinesiologist and Usui Reiki practitioner. Having established their online brand in November 2015, Joann has grown her fan base significantly through constant blogging.

In November 2015, YDC was asked to build a website for Joann, which both reflected her personal taste and passion for Kinesiology. The end product was one that both her and our team were incredibly happy with.

Rockethorse Racing

Deemed the most adventurous horse race in the Southern Hemisphere, Rocket Horse recently launched an annual event called Race the Wild Coast. The four-day endurance race features the best riders and stud horses from around the globe, all competing for the renowned title.

A few weeks before the race kicked off, we came on board to help Rocket Horse with their social media marketing efforts. During October 2016, we created updates, engaged with other brands on social media and posted live updates during the race. We grew their Facebook followers by 479% - from 172 to 996, and their Twitter followers from 16 to 76 – 375%.


Sarah Graham

Sarah Graham is a celebrated South-African based cook, food writer and international TV show host. She has inspired people across Africa and globally to see food and cooking as something to explore and have fun with, while still maintaining a healthy lifestyle and making time for all the other important things in life.

As we are all enthusiastic foodies at heart and great fans of her philosophy and work ethic, we are excited to be assisting her with overall strategy, general design and style direction, website content, writing and designing her newsletters, and generating social media updates.


Southern Cross Gin

This locally produced craft gin from l’Agulhas is made with triple distilled Pinotage Grape Spirit infused with 21 botanicals. It has soft floral notes, hints of fresh citrus and subtle aromatic spices.

We provide strategic input on the brand strategy, and implementation of these ideas.


Surf Lodge

If you’re looking for a laid back vibe, a little bit of luxury and arguably the best surf this side of the world, then Surf Lodge South Africa is your best bet. Set on a private beach in Jeffrey’s Bay, their stylish accommodation is relaxed, spacious and the ideal spot to kick off your shoes, get in the water and braai under the African sun.

In 2015 we gave the Surf Lodge team both strategic and hands-on input into their marketing - from improving their website to writing regular blog posts and social media updates.

Tammy Godsall

Tammy is a certified Life Coach, NLP Practitioner, and speaker, who specialises in helping people find and connect with who they really are, discover their passions, live their purposes and ultimately create a life of happiness!

We have undertaken a special project to develop and implement a holistic marketing strategy.

Wembley Square

Wembley Square is a lifestyle centre in Gardens, run by Redefine Properties, which includes retail space, commercial offices and a residential block. The block is popular because it's home to Virgin Active, Vida e Caffe and a host of restaurants, as well as the Wembley Spa. There are over 180 apartments in the Wembley complex.


We created a stylish website for the lifestyle centre which includes information on all the shops, restaurants and services in the building as well as a useful map of the complex. We also managed the process of moving the site from the previous to the current host.




Xperiencemakers is a Cape Town based Interior Architecture and Design Studio, established in 1999. Their expertise lies in tailor-making timeless spaces – drawing on their practical design thinking, passion for creating and acute attention to detail.

Over the past few years we have given strategic input on all Xperiencemakers marketing activities and have created content for their blog, newsletter and social media.