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5 tips to get the best of Instagram for your business

Instagram is the go-to place for a lot of people to share their photos, videos, stories and reels every single day. Knowing how to grow your business on Instagram is an important part of your digital marketing strategy. In this blog, we’ll explain how you can use Instagram for your business and show you how you can connect with your audience.

Why is Instagram so vital?

Instagram, which started in 2010 now has 1 billion active monthly users and 700 million daily active users. Instagram was originally used for the love of technology and photography, and after the founders abandoned the prototype app, they launched Instagram as a simple way to share good-looking, edited, photographs. It was a quick success, gaining over a million users in its first couple of months.

One of the most crucial insights about Instagram for business is that 72% of Instagram clients have bought a product or service they saw on their feed.

Businesses of all sizes in every industry have realised that this platform attracts many different types of people that could develop into potential clients or businesses. Mobile marketing is important to grow your business and the most effective way to do this is via Instagram. Developing your business on Instagram takes insightful time and consideration. Here are five tips to kick you off…

1. Improve your profile and bio

Begin at the very first thing people will see and work your way through your public profile:

  • Does your profile picture mirror your business branding?
  • Have you created a username that relates to your business and is consistent across other platforms?
  • Is there a website you can add to your bio? Or do you use Linktr.ee?
  • Do you have a connection between your business and the items or service you offer?

Make sure you are using a ‘professional’ account, so you’re able to get access to insights about your followers, account preferences, new contact options and more.

2. Post incredible, extraordinary content

Instagram is a visual medium, and using distinct photos is vital. The main aim is to make sure your photos are high quality and edited well. You only have a few seconds to catch the user’s attention, make it count!

3. Create a posting schedule and stay consistent

Individuals purchase products and services from businesses they know and trust. The method for building a relationship with potential clients is by posting consistently. Make use of the insights to see when your customer base is online and post at the appropriate time to ensure maximum engagement.

4. Utilise Instagram Stories, Reels and IG Live

Instagram stories, Reels and IG Live can present your business’s full personality with behind the scenes content and more. They also offer an opportunity for collaboration with other people, and businesses and the use of questions, location, music, polls, links, countdowns and hashtags. Stories used to vanish in 24 hours, however, Instagram offers the option to add them to a highlight on your profile which is a great tool to use to display deals and promotions while they are valid.

5. Use relevant hashtags but not too many

Hashtags are a brilliant way to grow your audience and gain more reach. Whenever you use a hashtag in your post, your post will show up on the search page for that hashtag.

Posts with one or more hashtags have more chance of being seen than posts without. Instagram lets users include a maximum of 30 hashtags per post, however, you have to be tactical as 30 is not always necessary.

Make sure you research before posting on necessary hashtags relating to your post and industry before selecting 7-10 of the best hashtags and adding those under your caption.

Instagram Analytics and Insights

Analytics about your account are important to help you understand the overall performance of your account, and give more insight into what is and isn’t working for your specific account. This way, you’re able to make the necessary adjustments in order to gain more traction with the next post, story or live video. 

One way to see your business’s analytics is through Instagram’s tool called Instagram Insights. Instagram Insights is a clever way to see the basic analytics about your account and everything involved with it. It shows you a variety of data, from how many online users visited your profile, to when your followers are actively online.

If you aren’t satisfied with your current Instagram business account and how it’s performing, get in touch with us. We’d love to see how we can help.

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