Author: Alex Mac Neill

The hidden costs of cause marketing

As broadcast and print media become less prevalent, and digital marketing takes centre stage, many assume that it has never been easier for brands to connect directly with their target markets. But as we bid farewell to reliance on third parties in order to get our messages out, we welcome a new generation of consumers who are more demanding and hold more power than ever before.

Everything you need to know about Pinterest for business

Do you like to hang on to small mementos to store in a scrapbook, pin board or visual journal? Pinterest is simply the online version of doing just that. It helps you find and organise pictures, ideas and other interesting things through a series of ‘boards’ and ‘pins’. People use Pinterest for a number of reasons: to store things that capture their attention, to find artistic or interior inspiration, look for new recipes, plan their dream home or even to discover new travel destinations.

6 SA brands you need to follow on Instagram

Instagram has recently grown into so much more than just a fun photo-sharing platform. The company has introduced a number features that allow businesses to market and sell to consumers directly from the app, and offers a variety of valuable tools, such as analytics on your posts and stories, in-app advertising, and additional call-to-action buttons on your profile.

What is my brand’s big idea?

So, what is branding? And why is it so important? Let’s begin with the role of a brand. In essence, a brand exists to help create a unique and meaningful experience for the consumer. But in a world that is becoming more crowded and cluttered each day, it is getting increasingly difficult, yet increasingly necessary, to set yourself apart from competition.

TikTok/ Reels marketing for dummies

Similar to Vine, an old video hosting app, TikTok is all about short videos. While a lot of the content found on TikTok consists of users lip-syncing to popular songs or performing short dances, you can find pretty much anything you’re looking for, from makeup tutorials to strategically thought out, branded content, such as ELF Cosmetics’ viral #eyeslipsface challenge. ELF Cosmetics specifically commisioned a song to be recorded and promoted on TikTok, to pair with their challenge, and ended up gaining the most ever user-generated videos for a TikTok brand campaign. And with over 800 million monthly users, it’s safe to say that ByteDance, the creator of TikTok, is doing something right when it comes to attracting an audience!

E-commerce after COVID

I think it’s safe to say that COVID-19 has greatly impacted most of us in some form or another, and has changed the world as we know it. Our lives have been thrown on their heads as we’ve faced restrictions and regulations that would have seemed completely unimaginable just six months ago. Who would have thought that we would all one day be begging to go for a run at 6am?!

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