5 REASONS TO INVEST IN MARKETING IN 2022
A recent sobering statistic was that according to the 2021 Gartner State of marketing budget
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A recent sobering statistic was that according to the 2021 Gartner State of marketing budget
Company values are popping up more frequently on websites and branding materials. What do values mean for business and why is it important to define them?
One of our favourite activities at Yellow Door is conducting brand strategy workshops with our clients. We find the workshops are particularly beneficial for new retainer clients, as they help us to really understand the brand and have a holistic plan before we start creating content. They are also a great introduction and first step in building a strong relationship between an agency and a client, which is so key to our approach.
Over the past few decades, executive coaching has become increasingly popular and is now a thriving industry. Individuals and businesses have realised how the coaching process can have significant, positive outcomes.
I began my journey in agency life in January 2020 and what a year filled with learning it has been! One of the eye-opening points I learnt, is how many different marketing platforms are available to reach an audience, such as social media, websites, advertising and public relations.
In a tough market, strategic marketing is one of the most important things a business can do. At Yellow Door we see daily how marketing supports businesses through challenging times; and in many cases help them thrive. We often have to explain to our clients that marketing is a long game. You need a 3-6 month plan to start to see actual results beyond a few quick wins.
New technology has allowed many companies to offer employees the flexibility to work from home. With the onset of Covid-19 this trend has accelerated, with many people now working from home for the first time. Many, including myself, have been working at home with small children during the lock-down. The challenge of this is somewhat of a juggle, however the best advice I was given in this case is just to be kind to yourself and do what you can!
Made with ❤ by Yellow Door Collective | © 2022 Yellow Door Collective (Pty) Ltd. All rights reserved. Privacy Policy
Cape Town, South Africa
Made with ❤ by Yellow Door Collective
© 2022 Yellow Door Collective (Pty) Ltd. All rights reserved. Privacy Policy
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