Company values are popping up more frequently on websites and branding materials. What do values mean for business and why is it important to define them?
One of our favourite activities at Yellow Door is conducting brand strategy workshops with our clients. We find the workshops are particularly beneficial for new retainer clients, as they help us to really understand the brand and have a holistic plan before we start creating content. They are also a great introduction and first step in building a strong relationship between an agency and a client, which is so key to our approach.
In a tough market, strategic marketing is one of the most important things a business can do. At Yellow Door we see daily how marketing supports businesses through challenging times; and in many cases help them thrive. We often have to explain to our clients that marketing is a long game. You need a 3-6 month plan to start to see actual results beyond a few quick wins.
New technology has allowed many companies to offer employees the flexibility to work from home. With the onset of Covid-19 this trend has accelerated, with many people now working from home for the first time. Many, including myself, have been working at home with small children during the lock-down. The challenge of this is somewhat of a juggle, however the best advice I was given in this case is just to be kind to yourself and do what you can!
Much time in business is often spent working on securing new customers. We believe that spending time building relationships with our existing clients is key to a strong and sustainable business. From the beginning, even before a client signs on the dotted line you can start laying a foundation for a great relationship.