Dominique Sandwith, Author at Yellow Door Collective

Create an online shop for your products. How hard can it be?

Leave a Comment / Blog, Marketing trends / By Dominique Sandwith

If you read our previous post about e-commerce after COVID then you probably don’t need us to tell you again that e-commerce or online shopping is the way of the future. You’ve heard it for years before, and now it has accelerated substantially by the ‘adapt-or-die’ COVID-19 climate. According to World Wide Worx, an independent tech market research group, the portion of e-commerce in South Africa’s retail climate is just 1.4%, compared to the US and China, where it is closer to 20%. So, how do you tap into this market, and where do you start?

5 tips to ensure your website is fast, secure and up to date

Blog, Marketing tips & tutorials / By Dominique Sandwith

Have you ever visited a website that has interesting content, but you can see that the last article was written 3 years ago? Or do you have your own website and you are guilty of this too? Or worse, you had a website built for your business that you spent a lot of money on, and were very proud of, and then years later you had to spend more money rebuilding it as you didn’t spend the time on website maintenance.

Is email marketing dead?

Blog, Marketing tips & tutorials, Marketing trends / By Dominique Sandwith

We often get asked if newsletters and email marketing are still relevant to a content marketing strategy. Surely no-one reads those email newsletters and they just pile up in your inbox?

Remarketing: how to personalise your digital marketing & increase sales

Blog, Marketing tips & tutorials, Marketing trends / By Dominique Sandwith

“Did you know, you’re going to lose approximately 96% of the people who visit your site today. On average, only about 4% of site visitors convert before leaving” – Growth Badger

Company culture and productivity behind the Yellow Door

Blog, Leadership, Life behind the Yellow Door / By Dominique Sandwith

People are often surprised at how much time we invest in our culture and people here at Yellow Door, especially for a small team. For us it’s second nature to want to improve the relationships and dynamics of the people in order to get the most out of them in the workplace. To find out why this is the case, we dug deeper into the link between culture and productivity at work.

How and why to engage with your online community

Blog, Marketing trends / By Dominique Sandwith

A ‘community manager’ is more than just a new title we give to millennials, it’s an invaluable role within today’s digital marketing industry. All over the world community managers are controlling the perception of brands from Coca Cola and Apple to the local pizza place down the road by being the first port of engagement with their customers on social media. In this article we unpack why we need them and why it’s important to engage with your online audience at all touchpoints.

Life behind the Yellow Door – the podcast

Blog, Life behind the Yellow Door / By Dominique Sandwith

Reading time: minutes If you look back a few years, no-one was asking about your favourite podcast standing around the braai. Fast forward to 2019 and it’s quite likely to come up! For a while, Emma and I have been trying to get our clients to set up podcasts for their businesses. We feel that …

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How measurable is your digital marketing?

Blog, Marketing tips & tutorials / By Dominique Sandwith

Reading time: minutes In the first week of every month, our team undertakes ‘report week’. It’s stressful for some, but we know it’s important for clients to understand what we’ve been doing for their brands, and what impact this has had on their bottom line. In our opinion, it’s all very well to set up …

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How to choose the best social platform to reach your customers

Blog, Marketing tips & tutorials, Marketing trends / By Dominique Sandwith

Reading time: minutes This post was originally featured in Your Business magazine Visit article Are you running a business and wondering how to find time or knowledge to market your business online? According to a study by LeadPages, 47% of small business owners handle their marketing efforts on their own. So, you’re not alone; almost …

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