Automation: noun. ‘the method or system of operating or controlling a process by highly automatic means, reducing human intervention to a minimum or without continuous input from an operator.’
Are you getting a lot of website traffic but few conversions? Maybe you need some more calls to action or social proof to encourage customers to buy?
Social proof is the act of using reviews and social prompts to validate the use of a product or service. According to a 2020 survey by BrightLocal, 82% of consumers read online reviews for local businesses before making a purchasing decision.
A few months ago, some of us were baselessly optimistic that at the stroke of midnight on 31 December all of our 2020 troubles would disappear, and we would stride in 2021 with the pandemic firmly behind us. Clearly, this was not going to be the case with the COVID-19 pandemic raging on all fronts and with no end in sight.
It’s pretty daunting to find yourself staring down the barrel of a whole future. We’ve all been there: excited to find our dream job but scared of all the rejection that might come with it, and not knowing if what you’re applying for is actually what you want to do for the rest of your life!
If you read our recent article about creating an online store for your products, then you may know some of what I am going to cover today. But here’s something you might not know… there’s a lot that goes on behind the scenes of an online store to ensure it runs smoothly. Did you know that SA’s largest online store, Takealot, employs over 1 200 people? Here’s why you need to think about this before you dive in.
If you read our previous post about e-commerce after COVID then you probably don’t need us to tell you again that e-commerce or online shopping is the way of the future. You’ve heard it for years before, and now it has accelerated substantially by the ‘adapt-or-die’ COVID-19 climate. According to World Wide Worx, an independent tech market research group, the portion of e-commerce in South Africa’s retail climate is just 1.4%, compared to the US and China, where it is closer to 20%. So, how do you tap into this market, and where do you start?
Have you ever visited a website that has interesting content, but you can see that the last article was written 3 years ago? Or do you have your own website and you are guilty of this too? Or worse, you had a website built for your business that you spent a lot of money on, and were very proud of, and then years later you had to spend more money rebuilding it as you didn’t spend the time on website maintenance.
We often get asked if newsletters and email marketing are still relevant to a content marketing strategy. Surely no-one reads those email newsletters and they just pile up in your inbox?
“Did you know, you’re going to lose approximately 96% of the people who visit your site today. On average, only about 4% of site visitors convert before leaving” – Growth Badger
People are often surprised at how much time we invest in our culture and people here at Yellow Door, especially for a small team. For us it’s second nature to want to improve the relationships and dynamics of the people in order to get the most out of them in the workplace. To find out why this is the case, we dug deeper into the link between culture and productivity at work.
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When we’re not on lockdown at home, you can usually find us at:
Unit 27 Roeland Square
Corner of Glynn and
Upper Canterbury Street
Gardens, Cape Town
South Africa
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