Author: Emma Donovan

7 tips to spend more time working on your business

As an Enneagram 7 or ‘Enthusiastic Visionary’ I seek variety, stimulation and fun. I get each of these in bucket loads as an entrepreneur; but to be successful I’ve also had to learn to knuckle down and focus.

Why marketing does not equal sales

If you ask 10 business owners to explain the difference between marketing, advertising and sales, how many different answers do you think you’ll get? Based on our experience, pretty much everyone has their own interpretation, and many people use the terms interchangeably. 

7 reasons to celebrate 2020

Despite its challenges, 2020 has been a year of learning, small triumphs and a deeper appreciation of what we value most as an agency. It’s brought us closer together and helped us lean into our strengths.

So what have we learnt?

Does discipline give you freedom?

How often do you feel like you’re on a hamster wheel or being pulled in a million and one directions? I think we all do some days… which is why this quote by New York Times bestselling author Greg McKeown really hit home for me:
“If you don’t prioritise your life, someone else will.”

Marketing retainers made simple

We’ve just turned six, and part of our birthday celebrations at Yellow Door include strategic planning for the year ahead. It’s been tricky with so many unknowns around COVID-19, but one thing is clear: businesses need a strategic marketing partner more than ever before. And on tighter budgets!

Leadership part 3: relentless repeatability

The first time I heard the phrase ‘discipline gives you freedom’ was one of those lightbulb moments which has shifted my perspective as a business owner. I used to think that too much structure stifled creativity; when it actually has the potential to do the opposite, as it frees up valuable time and headspace to be a better leader and scale your business.

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Welcome to life behind the Yellow Door.

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