WHAT’S YOUR MARKETING GAME PLAN FOR 2022?
There are dozens of articles listing the latest marketing trends and what to expect in
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There are dozens of articles listing the latest marketing trends and what to expect in
As an Enneagram 7 or ‘Enthusiastic Visionary’ I seek variety, stimulation and fun. I get each of these in bucket loads as an entrepreneur; but to be successful I’ve also had to learn to knuckle down and focus.
If you ask 10 business owners to explain the difference between marketing, advertising and sales, how many different answers do you think you’ll get? Based on our experience, pretty much everyone has their own interpretation, and many people use the terms interchangeably.
‘If you lean into your strengths and feel rejuvenated, you can deliver a near perfect result. So, try to delegate everything except what falls in your genius, or sweet spot.’ – Murray Kilgour
‘What got us here will not get us there’ – Marshall Goldsmith
Despite its challenges, 2020 has been a year of learning, small triumphs and a deeper appreciation of what we value most as an agency. It’s brought us closer together and helped us lean into our strengths.
So what have we learnt?
How often do you feel like you’re on a hamster wheel or being pulled in a million and one directions? I think we all do some days… which is why this quote by New York Times bestselling author Greg McKeown really hit home for me:
“If you don’t prioritise your life, someone else will.”
We’ve just turned six, and part of our birthday celebrations at Yellow Door include strategic planning for the year ahead. It’s been tricky with so many unknowns around COVID-19, but one thing is clear: businesses need a strategic marketing partner more than ever before. And on tighter budgets!
The first time I heard the phrase ‘discipline gives you freedom’ was one of those lightbulb moments which has shifted my perspective as a business owner. I used to think that too much structure stifled creativity; when it actually has the potential to do the opposite, as it frees up valuable time and headspace to be a better leader and scale your business.
The beginning of lockdown was a bit of blur as we tried to support existing clients and pivot to attract new business. Amidst the turmoil and long hours, we became increasingly aware of how many friends couldn’t work or generate an income at all.
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Unit 6 Roeland Square,
Drury Lane, Gardens, Cape Town,
South Africa
Made with ❤ by Yellow Door Collective
© 2022 Yellow Door Collective (Pty) Ltd. All rights reserved. Privacy Policy
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