If you ask 10 business owners to explain the difference between marketing, advertising and sales, how many different answers do you think you’ll get? Based on our experience, pretty much everyone has their own interpretation, and many people use the terms interchangeably.
‘If you lean into your strengths and feel rejuvenated, you can deliver a near perfect result. So, try to delegate everything except what falls in your genius, or sweet spot.’ – Murray Kilgour
‘What got us here will not get us there’ – Marshall Goldsmith
Despite its challenges, 2020 has been a year of learning, small triumphs and a deeper appreciation of what we value most as an agency. It’s brought us closer together and helped us lean into our strengths.
So what have we learnt?
How often do you feel like you’re on a hamster wheel or being pulled in a million and one directions? I think we all do some days… which is why this quote by New York Times bestselling author Greg McKeown really hit home for me:
“If you don’t prioritise your life, someone else will.”
We’ve just turned six, and part of our birthday celebrations at Yellow Door include strategic planning for the year ahead. It’s been tricky with so many unknowns around COVID-19, but one thing is clear: businesses need a strategic marketing partner more than ever before. And on tighter budgets!
The first time I heard the phrase ‘discipline gives you freedom’ was one of those lightbulb moments which has shifted my perspective as a business owner. I used to think that too much structure stifled creativity; when it actually has the potential to do the opposite, as it frees up valuable time and headspace to be a better leader and scale your business.
The beginning of lockdown was a bit of blur as we tried to support existing clients and pivot to attract new business. Amidst the turmoil and long hours, we became increasingly aware of how many friends couldn’t work or generate an income at all.
Integrity is one of our core values here at Yellow Door, and a key part of that is trust. We collaborate with like-minded brands, agencies and partners that we can rely on. A great example is xneelo, who provides hosting to most of our website clients
Does anyone else relate to this photo? (The hard work bit, rather than the great outdoors!) Life in lockdown is no easy feat – whether it’s juggling work and kids, clients and suppliers, or just trying to stay positive despite the uncertainty. But what about post-lockdown? Have you started working on a game plan for your business?
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When we’re not on lockdown at home, you can usually find us at:
Unit 27 Roeland Square
Corner of Glynn and
Upper Canterbury Street
Gardens, Cape Town
South Africa
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