The beginning of lockdown was a bit of blur as we tried to support existing clients and pivot to attract new business. Amidst the turmoil and long hours, we became increasingly aware of how many friends couldn’t work or generate an income at all.
Does anyone else relate to this photo? (The hard work bit, rather than the great outdoors!) Life in lockdown is no easy feat – whether it’s juggling work and kids, clients and suppliers, or just trying to stay positive despite the uncertainty. But what about post-lockdown? Have you started working on a game plan for your business?
I wrote the first draft of this blog post about a month ago, before we really understood the dramatic impact COVID-19 would have on our economy. Although still relevant, it needed a bit of tweaking before being published today – which is a perfect example of my top tip: stay agile.
After a proper break with time to recharge and reset, I woke up before my alarm on Monday 6 January – ready to kick start 2020. That sense of purpose and motivation was such a welcome feeling, and one I hadn’t felt for a while.
Winning means something different to each of us, and there is no magic formula to get it right. But knowing what you’re working towards, and what it takes to get there is the first and arguably most important step. Also take the time to figure out the why – why is winning important to you, and how will it impact those around you.
There are a million and one things to think about and coordinate when you are launching a brand or product, and it can be tough to break into the market. To avoid the juggling act that inevitably leads to chaos and exhaustion, you need to be strategic in your approach. Decide what will create enough hype around your brand for it to get traction and draw a loyal fan base – and whether a launch event should be part of the mix. If the answer is yes, here are a few tips to keep in mind along the way:
I’ve recently started watching a medical series called New Amsterdam – which is very out of character for two reasons: I don’t own a TV or prioritise any screen time, and I blanch at the first site of blood! But stay with me…
Duvet days, hot chocolate and Netflix are perfect for rainy Sundays – but how do you prevent your business from going into hibernation mode? And what are the consequences if you don’t?
Reading time: minutes As a business owner, you have to wear multiple hats and learn to focus on the ones that are most important right now – acknowledging that they will change along the way. As we approach Yellow Door’s fifth birthday, my top two are securing new clients and leading strategy workshops. In this …
How to wear the multiple hats of a business owner with ease Read More »
Whoever gave you confidence,you owe them a lot Reading time: minutes I’ll never forget my first week of work – despite having a degree from UCT and a year travelling the world under my belt, I had no idea what the real world had in store for me, and it was daunting. I was lucky …
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When we’re not on lockdown at home, you can usually find us at:
Unit 27 Roeland Square
Corner of Glynn and
Upper Canterbury Street
Gardens, Cape Town
South Africa
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