How often do you feel like you’re on a hamster wheel or being pulled in a million and one directions? I think we all do some days… which is why this quote by New York Times bestselling author Greg McKeown really hit home for me:
“If you don’t prioritise your life, someone else will.”
We’ve just turned six, and part of our birthday celebrations at Yellow Door include strategic planning for the year ahead. It’s been tricky with so many unknowns around COVID-19, but one thing is clear: businesses need a strategic marketing partner more than ever before. And on tighter budgets!
The first time I heard the phrase ‘discipline gives you freedom’ was one of those lightbulb moments which has shifted my perspective as a business owner. I used to think that too much structure stifled creativity; when it actually has the potential to do the opposite, as it frees up valuable time and headspace to be a better leader and scale your business.
The beginning of lockdown was a bit of blur as we tried to support existing clients and pivot to attract new business. Amidst the turmoil and long hours, we became increasingly aware of how many friends couldn’t work or generate an income at all.
Integrity is one of our core values here at Yellow Door, and a key part of that is trust. We collaborate with like-minded brands, agencies and partners that we can rely on. A great example is xneelo, who provides hosting to most of our website clients
Does anyone else relate to this photo? (The hard work bit, rather than the great outdoors!) Life in lockdown is no easy feat – whether it’s juggling work and kids, clients and suppliers, or just trying to stay positive despite the uncertainty. But what about post-lockdown? Have you started working on a game plan for your business?
I wrote the first draft of this blog post about a month ago, before we really understood the dramatic impact COVID-19 would have on our economy. Although still relevant, it needed a bit of tweaking before being published today – which is a perfect example of my top tip: stay agile.
After a proper break with time to recharge and reset, I woke up before my alarm on Monday 6 January – ready to kick start 2020. That sense of purpose and motivation was such a welcome feeling, and one I hadn’t felt for a while.
Winning means something different to each of us, and there is no magic formula to get it right. But knowing what you’re working towards, and what it takes to get there is the first and arguably most important step. Also take the time to figure out the why – why is winning important to you, and how will it impact those around you.
There are a million and one things to think about and coordinate when you are launching a brand or product, and it can be tough to break into the market. To avoid the juggling act that inevitably leads to chaos and exhaustion, you need to be strategic in your approach. Decide what will create enough hype around your brand for it to get traction and draw a loyal fan base – and whether a launch event should be part of the mix. If the answer is yes, here are a few tips to keep in mind along the way:
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When we’re not on lockdown at home, you can usually find us at:
Unit 27 Roeland Square
Corner of Glynn and
Upper Canterbury Street
Gardens, Cape Town
South Africa
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