Author: Gina Smith

Maximising Your ROI: Understanding the Impact of Social Media Advertising

Measuring the return on investment (ROI) for social media advertising is a critical aspect of any marketing strategy. With social media advertising budgets continuing to rise, it’s essential to understand the impact of your spend on your business’s bottom line. In this blog, we’ll explore the key metrics used to measure social media advertising ROI and provide real-world examples of how they can be applied to your business.

5 tips to get the best of Instagram for your business

Instagram is the go-to place for a lot of people to share their photos, videos, stories and reels every single day. Knowing how to grow your business on Instagram is an important part of your digital marketing strategy.

In this blog, we’ll explain how you can use Instagram for your business and show you how you can connect with your audience.

Q&A with Gina

Gina Smith is the new account executive we didn’t know we needed. While she is fairly new to the marketing industry, she is already well-versed in the world of work, having worked throughout her school and varsity career. We’re excited to see her grow into the role. You can learn a little more about her in her Q&A below.

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