Initially in my role as an Account Manager, when it came to delegating tasks, the following thoughts would go through my head: “I don’t want to burden someone else with this work. It will be quicker if I just do the work myself. Something will go wrong if I’m not involved. The work won’t be as good if I let go enough to hand it over.” I’m ashamed about the last two points, but I’m being completely honest.
Susan David – one of the world’s leading management thinkers and award-winning Harvard Medical School psychologist – unpacks the difficult emotions we’ve all had to experience around accepting the reality of our new normal. She explains that if we allow ourselves to really experience these difficult emotions in healthy amounts, it’s a sign that we actually accept reality.
One of the most fascinating aspects of this pandemic is that it has acted as a powerful accelerator. By this, I mean that it has accelerated changes that had already started in our society but were being pushed forward at a slow pace. Our new normal has caused most of us to immediately change our daily habits: there’s a surge in online shopping virgins jumping on the band wagon, a mass shift to working at home, and a rise in home cooking and creativity in meal-making, just to name a few. Change will always be daunting, however, this acceleration perspective provides a lot of hope and opportunity from the viewpoint of marketing.
Our team behind the yellow door has always had a complicated relationship with social media. We use it as one of our main tools in content marketing, however, we recognise how all-consuming it can be in our lives. On one hand, we use it to inspire creativity, humour and engagement with our brand and our clients’ brands, and on the other, we force ourselves to switch off so that we can be present in our personal lives and connect to the people around us. For us it’s all about balance, and focusing on quality content.
After my first few months as an account manager at Yellow Door, I’ve realised that the future of digital marketing is uncertain, but we can be sure of two things:
1) In order to compete with other agencies and creatives, we have to adapt to technology at a faster pace than our competitors.
2) We have to define ourselves clearly so that our clients know exactly what we offer and how it can benefit them.
My name is Jessica Pitman, also referred to as ‘Jess’ by friends and family, or ‘Chuck’ by very close friends and family. I’ve grown up in both Durban and Cape Town, and now feel very lucky to call my little nest in Wembley Square home. I’m an identical twin, and I love psychology, fine art, and psychoanalysing (probably to a fault). More than anything, I love being around my closest friends and family, in all their beautiful extremities.