Author: Jessica Pitman

What will life look like after the pandemic?

Just over a year ago, as the pandemic started, I wrote a blog post about the fear-based change in consumer habits that the pandemic brought about, and explained how companies can best respond to this change in consumer habits going forward.

Optimise your marketing: understand the reptilian brain

While the world constantly evolves, the one thing that hasn’t changed is people. Great marketing doesn’t only come from a degree or a LinkedIn title – it comes from a deep understanding of people. And while technology changes every year, people – and the way we make decisions – does not.

Unlock the power of email marketing to grow your business

“While the chaos of 2020 changed the way marketers communicated with customers, email marketing emerged as a winner and continues to be one of the most sought-after communication channels” – Swathika Mahalakshmi, Product Marketer for Zoho Campaigns, an email marketing software solution from the Zoho Suite.

Top 5 social media trends for 2021

My favourite quote over the past few years has been this one, by French novelist, critic, and essayist Marcel Proust: “The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.”

For me, this quote is an ode to 2020. We’ve all had to remind ourselves that despite the sadness, isolation, and uncertainty this year, we can access our imagination and find joy in the small things, without needing to travel to new lands, seek new experiences or buy new things.

The art of delegating

Initially in my role as an Account Manager, when it came to delegating tasks, the following thoughts would go through my head: “I don’t want to burden someone else with this work. It will be quicker if I just do the work myself. Something will go wrong if I’m not involved. The work won’t be as good if I let go enough to hand it over.” I’m ashamed about the last two points, but I’m being completely honest.

The growth mindset: how to succeed in our new normal

Susan David – one of the world’s leading management thinkers and award-winning Harvard Medical School psychologist – unpacks the difficult emotions we’ve all had to experience around accepting the reality of our new normal. She explains that if we allow ourselves to really experience these difficult emotions in healthy amounts, it’s a sign that we actually accept reality.

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