Who performs better in the workplace: givers or takers?
Last year, I read the book The Go-Giver: A Little Story About a Powerful Business Idea, after it came highly recommended.
Menu
Last year, I read the book The Go-Giver: A Little Story About a Powerful Business Idea, after it came highly recommended.
Just over a year ago, as the pandemic started, I wrote a blog post about the fear-based change in consumer habits that the pandemic brought about, and explained how companies can best respond to this change in consumer habits going forward.
While the world constantly evolves, the one thing that hasn’t changed is people. Great marketing doesn’t only come from a degree or a LinkedIn title – it comes from a deep understanding of people. And while technology changes every year, people – and the way we make decisions – does not.
“While the chaos of 2020 changed the way marketers communicated with customers, email marketing emerged as a winner and continues to be one of the most sought-after communication channels” – Swathika Mahalakshmi, Product Marketer for Zoho Campaigns, an email marketing software solution from the Zoho Suite.
My favourite quote over the past few years has been this one, by French novelist, critic, and essayist Marcel Proust: “The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.”
For me, this quote is an ode to 2020. We’ve all had to remind ourselves that despite the sadness, isolation, and uncertainty this year, we can access our imagination and find joy in the small things, without needing to travel to new lands, seek new experiences or buy new things.
The School of Life – a global organisation dedicated to helping people live more resilient and fulfilled lives – recently released a Manifesto on the Future of Work. It states the following:
Initially in my role as an Account Manager, when it came to delegating tasks, the following thoughts would go through my head: “I don’t want to burden someone else with this work. It will be quicker if I just do the work myself. Something will go wrong if I’m not involved. The work won’t be as good if I let go enough to hand it over.” I’m ashamed about the last two points, but I’m being completely honest.
Before I knew about audience targeting, I would think to myself – how do these brands know exactly what I’m interested in?
Susan David – one of the world’s leading management thinkers and award-winning Harvard Medical School psychologist – unpacks the difficult emotions we’ve all had to experience around accepting the reality of our new normal. She explains that if we allow ourselves to really experience these difficult emotions in healthy amounts, it’s a sign that we actually accept reality.
Made with ❤ by Yellow Door Collective | © 2022 Yellow Door Collective (Pty) Ltd. All rights reserved. Privacy Policy
Cape Town, South Africa
Made with ❤ by Yellow Door Collective
© 2022 Yellow Door Collective (Pty) Ltd. All rights reserved. Privacy Policy
Please fill in your details and we will contact you to book your workshop.
Welcome to life behind the Yellow Door.
Want to know more about what we get up to and when we’re running promotions on our services? Sign up for our mailer!