The Wellness Web

The Wellness Web

A marketing audit case study


Steph Herscovitz from The Wellness Web is a kinesiologist based in Perth. Her vision is to positively influence human connection and inspire happier homes.


  • To give an external perspective on current marketing efforts
  • To identify what’s working, what’s not and how to get better results within the current budget


  • Gave detailed feedback on what’s working, and how to improve on these positive marketing efforts. For example: make the calls-to-action on the website clearer and more prominent
  • Identified what’s not working, and how to fix it. For example: Facebook ads were needed to reach the right segments of the target audience
  • Provided examples of content with a revised tone and style. For example: a Facebook post that was informative yet still friendly and engaging, encouraging the reader to book an appointment online
  • Offered suggestions on what to outsource. For example: 1-minute videos and Google Ads
  • Shared time saving and productivity tips. For example: use Canva to create beautiful images quickly and simply, to go with all social media posts

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“I thoroughly enjoyed going through the marketing audit process with Yellow Door and found it truly invaluable for my business - The Wellness Web in Perth, Australia. It gave me new inspiration, ideas and direction and it is something that I would have been unlikely to do myself, purely because of being time poor running my own business. Having a holistic marketing strategy is something that often gets pushed to the side, yet it should be a priority in every business and doing this process reminded me of that. I am excited to get going with all the new ideas and the plan that we have come up with together. It was really refreshing having someone from outside the business look in and give me constructive feedback. Thank you to the Yellow Door team!”
Steph Herscovitz
owner of the Welness Web

Pick n Pay Plumstead

Pick n Pay Plumstead

A social media case study



Pick n Pay Plumstead is an owner-managed franchise grocery store in the Southern Suburbs of Cape Town. The store is known for its friendly, helpful staff and has a good community reputation.


  • Create content for Facebook that is in line with the parent brand
  • Grow the Facebook fan base from zero
  • Use Facebook to push in-store sales


  • Create daily posts for Facebook page. Average organic reach is over 2 200 people.
  • Help manage comments and reviews. There are typically 30 comments per week.
  • Come up with competitions and campaigns for the community. A successful campaign was Easter 2018, which had 4 008 engagements.
  • Design images for daily posts and weekly specials.
  • Report on Facebook engagement and page growth.

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“YDC are creative, proactive, and they understand our needs. They have enabled us to interact more quickly and directly with customers, and the Facebook competitions help us increase our fan base and attract new customers which is exactly what we need in the current environment.”
John Kotzé
owner of Pick n Pay Plumstead

Q&A with Jonny Field

Q&A with Jonny Field

By Jonny Field

Posted on 6th March 2019

I am Jonny Field, your average quirky tall person! I was raised in Windhoek, Namibia but moved to Cape Town for a fresh start at life in 2011, and it was one of the best things that happened to me. As a person that attended international schools, most of my friends deserted the country after leaving school and I have a thirst for travel as a result of that ordeal. I studied Interaction Design at the Cape Town Creative Academy in Woodstock, which was the most influential choice of my life, as it set me down a path I never knew I wanted to go down, and now here I am working in the design industry in one of the design capitals of the world… I love it! I have always been a creative and abstract person, so I always knew that art and design would be where I ended up in my working life.

My interests on a personal level really resonate with what one considers “geeky”, as I am a fanatic for fantasy, Sci-Fi and all things adventure. I think we can all agree that Harry Potter is the best thing ever, maybe a little Riddikulus to some, but not me. But don’t get me wrong, I would like to think I am quite a rational person who can look at things from several perspectives before going forward with things. I believe neutrality and a more empathic approach to life is what everyone should strive for.


Other than that, you’ll either find me hiking, reading, playing board games and just outright chilling. That’s me!

What is your position in the Yellow Door team?

Interny intern.

How would you describe your role?

To help out with various tasks, liaise with suppliers and learn as much as possible about the company.

When did you start working at Yellow Door?

The 4th of March, 2019.

What part of your job do you enjoy most?

Learning new things as well as gaining new skills in the world of web and digital design, also the people here are fun to be around!

What part of your role do you find the most challenging?

Learning all the ins and outs of what each client wants us to do for them, how to handle all the different situations at the company and the daunting task of starting working life.

What do you enjoy most about being part of the Yellow Door team?

The team seems inviting and ready to help me understand how the industry works, all while being fun and warm.

What do you do when you’re stuck for inspiration?

I usually go to Pinterest and type in the topic of my mental block if it’s visual inspiration I need to find, otherwise I will do a searching session on Google for the info I need.

What is your pre-work routine?

I usually have a slow morning with my cat and a good book while I have my coffee, then I do all the basics and get going.

If you could be any superhero, who would you be and why?

An unconventional choice; I would be Avatar Aang from The Last Airbender series:

As a public figure that has to portray neutrality and resolute care for the world, I believe this superhero to be one of the most caring, amazing and talented heroes out there. He always looks at things from an unbiased perspective and displays a neutral footing on any topic before drawing a conclusion, which I like to say we have in common.

Plus, the added benefit of having the ability to make infinite ice cubes on a hot day and start fires really easily for cold ones is pretty cool.

What’s your favourite way to spend a weekend?

Sleeping in, reading my book, seeing friends and playing board games, walking my dogs on the beach or hiking a mountain and probably watching a movie with my family to end it all off. Oh, and of course lots of good foodies!

What music do you like to listen to while working?

Usually something relaxed and without lyrics if typing out words is the task, something like Chill Radio or Lo-Fi Chill Pop because it is warm and unobtrusive. Otherwise for design work I like to listen to anything from generic pop to the golden oldies, my feel-good track would be anything from Fleetwood Mac.

Introvert or extrovert?

Introvert, with a desire to be more extroverted, but also not really, introverted-ness is cool.

Cats or dogs?

I’m a cat person with cat like tendencies, but still love dogs much the same!

Shoes or barefoot?

Depends on the weather, however foot freedom is always amazing.

What’s your favourite spot on Kloof Street?

Unframed Ice Cream, because they have ice cream that won’t make me sick, yay!

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