If you’re a small business owner, you may be asking yourself, “Do I really need a website?” The answer is a resounding YES! Currently, there are over 1 billion websites on the internet, and if you’re not among them, you’re missing out on a huge opportunity to reach potential customers.
Has anyone told you about a fantastic burger joint and all of a sudden your craving a delicious burger – even though you just had lunch? And soon enough you find yourself at the mentioned burger joint? That is word of mouth (WOM).
Yes, it’s true…in marketing, every day is different and unpredictable. But that’s what makes it
We often forget that a brand is not physical. We personify it in our minds by giving it a voice, values and an all-round personality.
Many of us may have noticed that we constantly see the same 10-20 people post content online, even though we follow 100s of other accounts. Imagine if we saw every single post that our followers posted in order of them posting it? It may sound good but you’d spend a long time scrolling through the posts to get to something you’re interested in. So social media developers came to the rescue. They designed an algorithm to filter the volume of content and ultimately determine which content to showcase on your feed based on various criteria including your online behaviour and preferences.
Laurisa Lubbe has just moved down to Cape Town to join the Yellow Door team from the quaint town of Port Alfred. She’s a marketing graduate with a business operations background, so she’s ready to get stuck in to managing the projects and partnerships we have here at Yellow Door. You can learn a little more about her in her Q&A below.
Made with ❤ by Yellow Door Collective | © 2022 Yellow Door Collective (Pty) Ltd. All rights reserved. Privacy Policy
Unit 6 Roeland Square,
Drury Lane, Gardens, Cape Town,
South Africa
Made with ❤ by Yellow Door Collective
© 2022 Yellow Door Collective (Pty) Ltd. All rights reserved. Privacy Policy
Please fill in your details and we will contact you to book your workshop.
Welcome to life behind the Yellow Door.
Want to know more about what we get up to and when we’re running promotions on our services? Sign up for our mailer!