The effectiveness of a successful brand persona
We often forget that a brand is not physical. We personify it in our minds by giving it a voice, values and an all-round personality.
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We often forget that a brand is not physical. We personify it in our minds by giving it a voice, values and an all-round personality.
Many of us may have noticed that we constantly see the same 10-20 people post content online, even though we follow 100s of other accounts. Imagine if we saw every single post that our followers posted in order of them posting it? It may sound good but you’d spend a long time scrolling through the posts to get to something you’re interested in. So social media developers came to the rescue. They designed an algorithm to filter the volume of content and ultimately determine which content to showcase on your feed based on various criteria including your online behaviour and preferences.
Laurisa Lubbe has just moved down to Cape Town to join the Yellow Door team from the quaint town of Port Alfred. She’s a marketing graduate with a business operations background, so she’s ready to get stuck in to managing the projects and partnerships we have here at Yellow Door. You can learn a little more about her in her Q&A below.
Made with ❤ by Yellow Door Collective | © 2022 Yellow Door Collective (Pty) Ltd. All rights reserved. Privacy Policy
Unit 6 Roeland Square,
Drury Lane, Gardens, Cape Town,
South Africa
Made with ❤ by Yellow Door Collective
© 2022 Yellow Door Collective (Pty) Ltd. All rights reserved. Privacy Policy
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