There is a phrase that is widely known in the content marketing and social media marketing worlds: Content is King. Unique, relatable content is more likely to convert readers or scrollers into customers or clients than content that is slapped together in an unprofessional manner.
You’ve landed a new job as brand manager for that small start-up business you’ve been stalking on Instagram and now you are ready to elevate the brand to industry domination. You have survived the morning of onboarding meetings; your laptop is open and the clock has struck Start O’clock. There’s just one more hurdle: how does a brand manager do it all?