Imagine you are browsing through the food stalls at a local market, looking for someone to feed your craving for fish and chips. You find a stall decorated with fish images and the tagline ‘Fresh with a pinch of happiness’, but there is no further information about the product.
As a startup, you might be focused on various other sides of your business instead of logo design. For a small business, there are a lot of things to consider such as getting investors, budgeting, testing out products and service before launch and determining the target market. Design and visuals sometimes become secondary. However, they are incredibly vital and can make or break a business right from the beginning. Startups and small businesses need a visually strong brand identity design and attractive graphics to establish themselves in the market.
There is a phrase that is widely known in the content marketing and social media marketing worlds: Content is King. Unique, relatable content is more likely to convert readers or scrollers into customers or clients than content that is slapped together in an unprofessional manner.
You’ve landed a new job as brand manager for that small start-up business you’ve been stalking on Instagram and now you are ready to elevate the brand to industry domination. You have survived the morning of onboarding meetings; your laptop is open and the clock has struck Start O’clock. There’s just one more hurdle: how does a brand manager do it all?
Made with ❤ by Yellow Door Collective | © 2022 Yellow Door Collective (Pty) Ltd. All rights reserved. Privacy Policy
Cape Town, South Africa
Made with ❤ by Yellow Door Collective
© 2022 Yellow Door Collective (Pty) Ltd. All rights reserved. Privacy Policy
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