As a startup, you might be focused on various other sides of your business instead of logo design. For a small business, there are a lot of things to consider such as getting investors, budgeting, testing out products and service before launch and determining the target market. Design and visuals sometimes become secondary. However, they are incredibly vital and can make or break a business right from the beginning. Startups and small businesses need a visually strong brand identity design and attractive graphics to establish themselves in the market.