Initially in my role as an Account Manager, when it came to delegating tasks, the following thoughts would go through my head: "I don't want to burden someone else with this work. It will be quicker if I just do the work myself. Something will go wrong if I'm not involved. The work won't be as good if I let go enough to hand it over." I’m ashamed about the last two points, but I’m being completely honest.
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The art of delegating
Initially in my role as an Account Manager, when it came to delegating tasks, the following thoughts would go through my head: "I don't want to burden someone else with…
5 things to do before you set up an online store in SA
If you read our recent article about creating an online store for your products, then you may know some of what I am going to cover today. But here’s something…
TikTok/ Reels marketing for dummies
Similar to Vine, an old video hosting app, TikTok is all about short videos. While a lot of the content found on TikTok consists of users lip-syncing to popular songs…
Five Things We’ve Learnt About LinkedIn Ads
This guest post is written by Chevaun Herholdt, co-founder & digital strategist at one of our partner agencies, Alchemii.
Marketing retainers made simple
We’ve just turned six, and part of our birthday celebrations at Yellow Door include strategic planning for the year ahead. It’s been tricky with so many unknowns around COVID-19, but…
Do I need a brand guide?
It’s often how something is said which determines our response. Can you think of an interaction where you received bad news, but didn’t feel distressed? If the answer is yes,…
Q&A with Sarah Millward
Sarah joined Yellow Door at the beginning of July 2020, to free up some of our directors’ time so that they can focus on developing the business. She’s friendly, articulate…
What is audience targeting, and why do you need it?
Before I knew about audience targeting, I would think to myself - how do these brands know exactly what I'm interested in?
Leadership part 3: relentless repeatability
The first time I heard the phrase ‘discipline gives you freedom’ was one of those lightbulb moments which has shifted my perspective as a business owner. I used to think…
5 tips to stay sane working from home
New technology has allowed many companies to offer employees the flexibility to work from home. With the onset of Covid-19 this trend has accelerated, with many people now working from…
