What are personas? Personas are a UX tool, designated for a segment of the user experience research process that helps designers create a somewhat fictional user. What do designers do with these fictional users you ask? Well, quite plainly they are meant to navigate the gauntlet of buttons, pages, and text of a primordial product. Personas consist entirely of personal information, skills, interests and other information that makes up a real human’s personality. You could potentially look at a persona as being a CV. But in this case, they are not applying for a job, they are simply there to help designers continue reading