Are you getting a lot of website traffic but few conversions? Maybe you need some more calls to action or social proof to encourage customers to buy?   Social proof is the act of using reviews and social prompts to validate the use of a product or service. According to a 2020 survey by BrightLocal, 82% of consumers read online reviews for local businesses before making a purchasing decision.

The ultimate DIY Guide to SEO

This guest post is written by Shaun Oakes, an SEO Consultant who is part of our collective and works across a number of our clients.

6 SA brands you need to follow on Instagram

Instagram has recently grown into so much more than just a fun photo-sharing platform. The company has introduced a number features that allow businesses to market and sell to consumers…

4 benefits to coaching in business

Over the past few decades, executive coaching has become increasingly popular and is now a thriving industry. Individuals and businesses have realised how the coaching process can have significant, positive…

Top 5 social media trends for 2021

My favourite quote over the past few years has been this one, by French novelist, critic, and essayist Marcel Proust: "The real voyage of discovery consists not in seeking new…

Q&A with Kudzanai Makanza

I am a Bcom Strategic Brand Management graduate from Vega and I am enrolling into my Honours next year. There is nothing I love more than my family and friends…

7 reasons to celebrate 2020

Despite its challenges, 2020 has been a year of learning, small triumphs and a deeper appreciation of what we value most as an agency. It’s brought us closer together and…

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