If you read our previous post about e-commerce after COVID
then you probably don’t need us to tell you again that e-commerce or online shopping is the way of the future. You’ve heard it for years before, and now it has accelerated substantially by the ‘adapt-or-die’ COVID-19 climate. According to World Wide Worx, an independent tech market research group, the portion of e-commerce in South Africa’s retail climate is just 1.4%, compared to the US and China, where it is closer to 20%. So, how do you tap into this market, and where do you start?