Are you getting a lot of website traffic but few conversions? Maybe you need some more calls to action or social proof to encourage customers to buy?
Social proof is the act of using reviews and social prompts to validate the use of a product or service. According to a 2020 survey by BrightLocal, 82% of consumers read online reviews for local businesses before making a purchasing decision.
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Social proof and how to use it to increase your sales conversions
Are you getting a lot of website traffic but few conversions? Maybe you need some more calls to action or social proof to encourage customers to buy? Social proof…
The ultimate DIY Guide to SEO
This guest post is written by Shaun Oakes, an SEO Consultant who is part of our collective and works across a number of our clients.
Unlock the power of email marketing to grow your business
"While the chaos of 2020 changed the way marketers communicated with customers, email marketing emerged as a winner and continues to be one of the most sought-after communication channels" -…
Marketing in 2021 is all about human connection
‘What got us here will not get us there’ - Marshall Goldsmith
6 SA brands you need to follow on Instagram
Instagram has recently grown into so much more than just a fun photo-sharing platform. The company has introduced a number features that allow businesses to market and sell to consumers…
4 benefits to coaching in business
Over the past few decades, executive coaching has become increasingly popular and is now a thriving industry. Individuals and businesses have realised how the coaching process can have significant, positive…
Flexible, dynamic, collaborative – what to expect from Yellow Door in 2021
A few months ago, some of us were baselessly optimistic that at the stroke of midnight on 31 December all of our 2020 troubles would disappear, and we would stride…
Top 5 social media trends for 2021
My favourite quote over the past few years has been this one, by French novelist, critic, and essayist Marcel Proust: "The real voyage of discovery consists not in seeking new…
Q&A with Kudzanai Makanza
I am a Bcom Strategic Brand Management graduate from Vega and I am enrolling into my Honours next year. There is nothing I love more than my family and friends…
7 reasons to celebrate 2020
Despite its challenges, 2020 has been a year of learning, small triumphs and a deeper appreciation of what we value most as an agency. It’s brought us closer together and…
![](https://scontent-iad3-1.cdninstagram.com/v/t51.2885-15/sh0.08/e35/s640x640/151216333_490149149040995_128372355298758321_n.jpg?tp=1&_nc_ht=scontent-iad3-1.cdninstagram.com&_nc_cat=111&_nc_ohc=TXWMIZsSVRAAX_veWeR&oh=a9e871116bf1c77f934519fe0127e962&oe=603D0F65 "With all that’s going on this year, @pantone has arrived right on cue like a ray of light between moody clouds with their Pantone Color of the Year 2021: the union of Vibrant Yellow Illuminating and Ultimate Grey, a union that is expressive of positivity and togetherness. Pantone explains the two independent colors \\"highlight how different elements come together to support one another\\" 🌞🌚
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Wow, Pantone, you\'ve nailed it. And now we don\'t have to find excuses to use more of our favourite colour too! 💛💛💛
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(Video creds: @pantone)
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#pantone2021 #pantonecoloroftheyear #yellow #illuminating #ultimategray #grey #pantonesa @pantonesa #colours #colour #yellowdoor")
