A recent sobering statistic was that according to the 2021 Gartner State of marketing budget report, marketing budgets have fallen to their lowest recorded level, dropping to 6.4% of company revenue in 2021 from 11% in 2020.
When times are tight, marketing budgets can often be cut, but this often has detrimental effects. Even if circumstances don’t allow for a large marketing budget, we at Yellow Door still believe that using your budget strategically can achieve effective results. Here are a few of our top reasons why we think investing in marketing in 2022 is crucial:
1. MARKETING HELPS CUSTOMERS FIND YOU:
By using channels such as Google Ads, SEO and social media advertising, we can help you reach new clients, and direct them to your sales funnel.
2. MARKETING HELPS TO CREATE AWARENESS AND BUILD YOUR BRAND:
A strong brand builds an emotional connection with your clients and helps you to stand out from your competitors. Marketing helps to increase your credibility and build your reputation. We run regular strategy workshops which help to position your brand.
Our workshops aim to define your business’s unique selling point, develop a tone and voice for your communications and establish a plan to reach and engage with each segment of your target audience.
3. MARKETING COMMUNICATES KEY MESSAGES AS TO WHY CUSTOMERS SHOULD CHOOSE YOU OVER THE COMPETITION:
Marketing provides a platform for you to tell your story and explain why your product, or service is best for them. Social media platforms such as YouTube, Facebook, Instagram and LinkedIn allow you communicate consistently and meaningfully with your audience.
4. MARKETING INCREASES YOUR SALES AND LEADS:
Strategic marketing can help in developing a plan to reach new customers as well as existing customers. Advertising and running promotions can help to increase sales during quiet times or serve to boost sales further during peak periods.
5. MARKETING ALLOWS YOU GET TO KNOW YOUR CUSTOMER AND UNDERSTAND THEIR NEEDS:
Detailed reporting showing statistics such as the demographics of your followers on social media; which posts and adverts are best received; how many people are visiting your website and where they are based, all help to give valuable insights into your consumers. At Yellow Door we provide a live dashboard to each of our clients so they can view how their campaigns are performing on all relevant platforms in real-time.
If you are interested to find out how best to use a marketing budget for your business, take a look at our Marketing Game Plan promotion for 2022, or contact us to find out more about our marketing partnership programmes.