Firstly, let’s talk a little more about why having a website is so important for small businesses. A website can serve as your online storefront, allowing potential customers to learn more about your business and what you have to offer. It can also help establish credibility and trust with potential customers. In today’s digital age, having a website is almost more important than having a physical location for your business (especially if you’ve decided that working remotely is the best idea ever!).
However, according to Reveiw34, more than 36% of small businesses don’t have a website. Why is that? A study by MartechSeries claims 18% lack the financial ability or necessary human resources whereas 21% don’t believe they have the technical skills to create one. Well, I’m here to share with you the benefits of having a website, and how creating one can be cost-effective and easy for your small business.
Our team is always on the lookout for cost-effective, flexible, and easy-to-use website development platforms for small businesses, and let me tell you, WordPress has been a constant winner in all these categories. Ultimately WordPress is a content management system (CMS) that powers over 40% of all websites on the internet. It’s no surprise that it’s a popular choice among small businesses. Here’s why:
WordPress’s biggest seller is its cost-effectiveness. Unlike traditional website development that can cost thousands of Rands, WordPress has a range of customisable templates and plugins that are free or low-cost. Plus, many hosting providers offer affordable WordPress hosting plans, making it simple and affordable to get started on a tight budget. WordPress itself is totally free, forever so you only need to worry about the hosting and plugin fees which can be really minimal.
The simplicity of using WordPress is another game changer. WordPress is designed to be user-friendly, even for those without any coding experience. It has a simple dashboard that allows users to easily create and edit content, add images, and customise their site. This makes it a great solution for small businesses that want to maintain their own website without needing to rely on an in-house developer.
WordPress also has the advantage of being flexible and adaptable. Because of its extensive customisation options, it allows small businesses the ability to build websites that accurately represent their brands. It features a variety of themes and plugins that are simple to add or delete to match the character and brand of the business. Read more about why we use Elementor for this reason!
WordPress also has built-in SEO features and plugins that can help businesses optimise their site for search engines. This means that small businesses can easily improve their website’s ranking on search engines and attract more potential customers. With WordPress, you don’t need to be a technical expert to make your website SEO-friendly. For an in-depth look into SEO, check out this ultimate DIY Guide to SEO by our expert consultant.
And what about the concern that your website will blend in with the rest, given how popular WordPress is? Fear not! One of the great things about WordPress is that it allows for unique customisation, so your website can stand out from the crowd.
In summary, WordPress is a fantastic option for small businesses looking to create an affordable, customisable, and SEO-friendly website. It’s a platform that can grow with your business and help you achieve your online goals. So, if you’re ready to take your small business to the next level with a WordPress website, we are here to help. Contact us today to learn more about how we can help you grow your business online.