It’s why you have to put them at the top of your list of most important objectives. When it comes to brand identities, logo design is critical to the branding success of a business. For a startup, you should come up with an appealing and meaningful logo design that helps your company get ahead in its industry. The logo of your startup can be critical to generating more business by engaging the consumers and giving you an edge over your competition.
Here are a few reasons why a brand identity design can lead to good business for startups.
It is a sign of professionalism
Sometimes, when customers are looking at startups and newly launched small businesses, they do pay attention to the company logos and visuals. Usually, people can tell which brand identity design has a story behind it and which one has been quickly put together or even copied. A well-designed logo for your startup will tell your target customer that you are a professional business that will deliver on its promise.
It can be a simple wordmark like Facebook’s brand identity design or a pictorial such as Twitter’s symbol. Both have a professional look about them and tell the consumer about the nature of the business.
It helps to make a lasting first impression
According to research, people usually form an impression from visuals and logos about the business in less than ten seconds. This is a major reason why your startup needs an appealing and eye-catching logo. It could make a favourable impression on the customer and convince them to buy your products or services as well. Think of it this way, when you go out to a meeting or a formal gathering, you want to look your best so that you can make a good impression. Logos work similarly for businesses and those that can instantly grab attention remain in memory for a long time.
It differentiates you from competitors
Despite everything, you will have to face tough and established competitors in the market who might be selling similar products and services at lower rates. Then, how will you get your target audience to choose your business? Well, through your logo design. You might think that what you have to offer is unique and of the highest quality, and you need your customers to see that too. A logo is essential for this and helps differentiates one startup from another. Your brand identity design will be created according to your brand values, influences and the message you want to send.
It establishes customer trust and loyalty
Take any big brand today and you will realize that they have a huge number of loyal customers across the globe. They have managed to achieve this through their logo designs which encourage consumer confidence and trust. For a startup, it is highly important to have a brand identity design that can slowly and gradually gain customer loyalty. As a business owner, you would want your customer to place their trust in your product or service and keep coming back to it. An effective logo design, such as the one for Simple can really inspire trust and loyalty in consumers through colour and minimalism.
It shows what you have to offer
In your logo, you can actually show the people what your business is all about. For example, if your startup is offering networking services, you can have a relevant icon in your logo, such as wires or a computer screen. Similarly, startups that are selling organic or natural products can have elements of nature in their brand identity designs such as leaves or trees. You can use colours and fonts to highlight your industry effective as well and make a strong impact on the consumer.
A logo can make all the difference for your startup in the market. It will not only allow you to come up with creative marketing and branding strategies later on but also help get your business off the ground. You can analyze any of these reasons and you will realize that with an attractive logo design, your startup will certainly benefit and generate better business.
This article was written by guest author: Annabelle Adam.