Well, this could be due to the simple, but harsh fact that nobody is reading it. Yup, you read that right, nobody is reading it.
Want to know how to fix this? Then read on, as we unpack the top 5 reasons why nobody is reading your blog posts and share tips on how you can fix this problem.
You have no strategy
This is one of the biggest mistakes people tend to make. Posting whatever you want, whenever you want, without any real thought involved and no strategy in place makes it easy for your audience to ignore what you are sharing.
Yellow Door tip: Create a content strategy which outlines what you’d like to accomplish with your content and how you’re going to use your content to achieve your business goals.
The wrong content
Gone are the days when you could write a blog post in 15 minutes and be the top ranking article for that topic on Google. Readers don’t accept mediocre content, nor should they have to. If your content isn’t up to scratch and doesn’t add value to their lives, they won’t waste their time reading your blog post.
Yellow Door tip: Focus on your ideal reader (do research if you need to). Put yourself in their shoes and ask yourself, “What problems or questions do they have that I can answer? What is something they’d be interested in reading?”
Not promoting your post effectively on social media
You’ve spent hours working on your blog post and you can’t wait to finally share it to social media, but the work doesn’t stop there. Simply sharing your blog post to your social media channels and hoping to see results is a thing of the past, regardless of how compelling your content is. You need to give your readers a reason to click the link to read your blog post.
Yellow Door tip: Jot down some key points or keywords that you cover in your blog post and use them to create a catchy caption for social media. This will spark interest amongst your readers and will make them want to click to read more.
I know life gets busy sometimes, but that’s no excuse to neglect your blog page. Posting one blog post every two to three months, won’t result in much traffic to your website, that’s a guarantee. Consistency is key when it comes to blog posts, the more quality content you upload for your audience to read, the more your traffic will increase. This doesn’t mean that you need to go overboard, you don’t want to overwhelm your readers!
Yellow Door tip: A good start would be committing to one blog post per month. Once you become more comfortable, then increase it to two per month and so on. Don’t forget to add your blogging time to your schedule so you don’t go off track.
Headlines are incredibly important, they are the first thing that your readers will see. So many of us make the mistake of simply just slapping something on to the top of our posts, without giving it any thought. Not investing time into an attention-grabbing headline will only hurt you in the long run. Well-known entrepreneur, Neil Patel has a very helpful step by step guide to curating a good headline for your blog post, check it out on his website.
Yellow Door tip: Creating attention grabbing headlines takes practice. Take some time to do a bit of research and learn from reputable writers who have mastered this trait. Google and Pinterest are great sources for inspiration too!
Now that you know all of this, are you ready to start creating exciting, insightful blog posts, guaranteed to be a hit with your audience? Here at Yellow Door we pride ourselves on creating interesting, well thought out content for both our clients and our own company. Give us a shout if you have questions or want to find out more about our content creation service, we’d love to hear from you!