About 14 months ago we decided to focus on attracting not just bigger clients, but the right clients. Clients that share our values and want a strategic marketing partner to add value to their business over time.
I spend more than half of my time on this – and no two days are the same. It ranges from coming up with ways to improve our offering and how we position Yellow Door to networking, meeting potential clients and pouring over spreadsheets!
It’s taught me to have patience, to have courage and to really play to my strengths of woo, ideation and communication.
This is how I feel when I wake up to run a strategy workshop! In fact, I love everything about them:
In a typical day at the office I also wear hats of an editor, mentor, partner and planner. And the secret is to get the balance right between them. It takes practice, and is a work in progress, but here are seven tips that have helped me to stay sane:
If you’d like to work with Yellow Door or find out more about our strategy workshops, pop me an email: email@example.com and we can connect over coffee or Skype.