Life behind the Yellow Door – the podcast

By Dominique Sandwith

Posted on 5th June 2019

If you look back a few years, no-one was asking about your favourite podcast standing around the braai.

Fast forward to 2019 and it’s quite likely to come up! For a while, Emma and I have been trying to get our clients to set up podcasts for their businesses. We feel that a lot of them would benefit from a series of conversations that aim to inform their current customers or hook potential clients with industry-related news, anecdotes and personal stories. Not many of our clients were willing to try it for various reasons. And then we met The Stellar Effect.

Jason and Carol are very similar to us in that they are co-founders of an amazing small business – theirs producing podcasts! So, as you can imagine there is a lot of synergy (and energy) between us. We soon came to an agreement; we would trade our marketing skills for their production skills and test out our theory that all businesses should share their story through a podcast!

It’s been a fun journey, challenging at times, but an enjoyable experience. We are now two episodes in with an exciting line up of guests to feature in the pipeline.

If you missed the pilot episode, you can listen below (or search ‘Life behind the Yellow Door’ on iTunes or Stitcher). And we’re excited to launch the second episode of our series today! We hope you enjoy it and don’t forget to send us your questions for us to cover in the next episode.

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