Explore blog posts by category: Marketing tips and tutorials

Words that work – write better copy

“So, what is it that you do?” “I’m a copywriter.” “Oh…. (pause) so does that mean people come to you when they have a really good idea?” “Umm… no. You…

Branding in the age of experience

In today’s digital world your brand, and your competitors, are constantly at the fingertips of potential customers. Interaction and user experience is the new currency, as your brand constantly converses,…

How to upsell in a tough economy

This article was previously published in the Apr/May issue of Your Business Magazine. Whether it’s due to a competitive industry, a tough economy, or a combination of the two, businesses…

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