Explore blog posts by category: Marketing tips and tutorials

The tradition of ‘Black Friday’ came about in the USA in the1950s, when customers took to the shops to start their festive shopping the day after Thanksgiving – celebrated yearly…

If your brand was a car, what would it be? How often would you service it or buy new tyres? And when would you trade it in, possibly for the…

So, you’re getting a website developed! While you’re probably very excited, the idea is also quite daunting for some and you might be a little unsure of the process. If…

I love learning. Seriously, we recently recapped our Gallup Strengths Finder results as a team, and two of my top strengths are related to gathering knowledge. So, when Em and…

Recently Yellow Door was given the opportunity to host a social media workshop for 20 established local entrepreneurs. The workshop was arranged for them by government arm SEDA (Small Enterprise…

We are often so focused on new leads that we forget to master the art of upselling and cross-selling. To generate more income from existing customers you need to focus…

Our co-founder Emma and our happiness coach Tammy Godsall are hosting a workshop together in Harare, Zimbabwe on 12 October 2018. We chatted to them both to find out more:…

In today’s volatile economy, many small business owners are reluctant to spend too much time or money on marketing activities. Understandably, they argue that a formal plan or strategy is…

“So, what is it that you do?” “I’m a copywriter.” “Oh…. (pause) so does that mean people come to you when they have a really good idea?” “Umm… no. You…

There are dozens of different ways to put together a survey in order to investigate a potential market, but they have all one thing in common – the ultimate purpose.…