Explore blog posts by category: Marketing tips and tutorials

In today’s volatile economy, many small business owners are reluctant to spend too much time or money on marketing activities. Understandably, they argue that a formal plan or strategy is…

“So, what is it that you do?” “I’m a copywriter.” “Oh…. (pause) so does that mean people come to you when they have a really good idea?” “Umm… no. You…

There are dozens of different ways to put together a survey in order to investigate a potential market, but they have all one thing in common – the ultimate purpose.…

We live in a visual world and in this array of colourful, bold, shiny, and sometimes not that pretty collage, your brand needs to stand out. But how? How do…

Every brand these days has some form of social media following, whether they like it or not. So, it’s best for the brand to utilise this opportunity to tap into…

In today’s digital world your brand, and your competitors, are constantly at the fingertips of potential customers. Interaction and user experience is the new currency, as your brand constantly converses,…

Corporate design versus agency design, a simple case of good versus evil or is it a matter of choice? Is it the dark and light side of the force or…

This article was previously published in the Apr/May issue of Your Business Magazine. Whether it’s due to a competitive industry, a tough economy, or a combination of the two, businesses…

Recently published in the April/ May edition of Your Business Magazine. If you’re a small business owner, you’ve been told many times by now that social media and digital marketing…