Explore blog posts by category: Marketing trends

A tailored black suit frames a white shirt and a confident gaze. The bald, middle-aged man stands casually at a dimly lit bar, elbow resting on the countertop; hands caressing…

"While the chaos of 2020 changed the way marketers communicated with customers, email marketing emerged as a winner and continues to be one of the most sought-after communication channels" -…

‘What got us here will not get us there’ - Marshall Goldsmith

My favourite quote over the past few years has been this one, by French novelist, critic, and essayist Marcel Proust: "The real voyage of discovery consists not in seeking new…

There is a phrase that is widely known in the content marketing and social media marketing worlds: Content is King. Unique, relatable content is more likely to convert readers or…

So, what is branding? And why is it so important? Let’s begin with the role of a brand. In essence, a brand exists to help create a unique and meaningful…

If you read our recent article about creating an online store for your products, then you may know some of what I am going to cover today. But here’s something…

Similar to Vine, an old video hosting app, TikTok is all about short videos. While a lot of the content found on TikTok consists of users lip-syncing to popular songs…

Before I knew about audience targeting, I would think to myself - how do these brands know exactly what I'm interested in?

If you read our previous post about e-commerce after COVID then you probably don’t need us to tell you again that e-commerce or online shopping is the way of the…