Explore blog posts by category: Marketing trends

The hidden costs of cause marketing

As broadcast and print media become less prevalent, and digital marketing takes centre stage, many assume that it has never been easier for brands to connect directly with their target…

Top 5 social media trends for 2021

My favourite quote over the past few years has been this one, by French novelist, critic, and essayist Marcel Proust: "The real voyage of discovery consists not in seeking new…

What is my brand’s big idea?

So, what is branding? And why is it so important? Let’s begin with the role of a brand. In essence, a brand exists to help create a unique and meaningful…

Marketing trends

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