Explore blog posts by category: Marketing trends

Top 5 social media trends for 2021

My favourite quote over the past few years has been this one, by French novelist, critic, and essayist Marcel Proust: "The real voyage of discovery consists not in seeking new…

What is my brand’s big idea?

So, what is branding? And why is it so important? Let’s begin with the role of a brand. In essence, a brand exists to help create a unique and meaningful…

TikTok/ Reels marketing for dummies

Similar to Vine, an old video hosting app, TikTok is all about short videos. While a lot of the content found on TikTok consists of users lip-syncing to popular songs…

E-commerce after COVID

I think it’s safe to say that COVID-19 has greatly impacted most of us in some form or another, and has changed the world as we know it. Our lives…

Marketing trends

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