Explore blog posts by category: Marketing trends

In part one of this series I looked at the basic definition of Public Relations (PR) and the importance of stakeholder management. We also briefly looked at how we use…

Public Relations (PR) has historically been recognised as a core activity within the promotional component of the traditional marketing mix. For decades it has been the backbone of marketing efforts…

After my first few months as an account manager at Yellow Door, I’ve realised that the future of digital marketing is uncertain, but we can be sure of two things:…

There are a million and one things to think about and coordinate when you are launching a brand or product, and it can be tough to break into the market.…

A ‘community manager’ is more than just a new title we give to millennials, it’s an invaluable role within today’s digital marketing industry. All over the world community managers are…

Reading time: minutes Since its start in 2002, LinkedIn has grown in fame for connecting professionals all over the world. You might see it as an online tool to find…

Reading time: minutes This post was originally featured in Your Business magazine Visit article Are you running a business and wondering how to find time or knowledge to market your…

Instagram has undoubtedly become the queen of social media apps, while Facebook still remains King. As of June 2018, Instagram proudly announced that they’d reached a whopping 1 billion active…