Explore blog posts by category: Marketing trends

Imagine you are browsing through the food stalls at a local market, looking for someone to feed your craving for fish and chips. You find a stall decorated with fish…

Just over a year ago, as the pandemic started, I wrote a blog post about the fear-based change in consumer habits that the pandemic brought about, and explained how companies…

As broadcast and print media become less prevalent, and digital marketing takes centre stage, many assume that it has never been easier for brands to connect directly with their target…

A tailored black suit frames a white shirt and a confident gaze. The bald, middle-aged man stands casually at a dimly lit bar, elbow resting on the countertop; hands caressing…

"While the chaos of 2020 changed the way marketers communicated with customers, email marketing emerged as a winner and continues to be one of the most sought-after communication channels" -…

‘What got us here will not get us there’ - Marshall Goldsmith

My favourite quote over the past few years has been this one, by French novelist, critic, and essayist Marcel Proust: "The real voyage of discovery consists not in seeking new…

There is a phrase that is widely known in the content marketing and social media marketing worlds: Content is King. Unique, relatable content is more likely to convert readers or…

So, what is branding? And why is it so important? Let’s begin with the role of a brand. In essence, a brand exists to help create a unique and meaningful…

If you read our recent article about creating an online store for your products, then you may know some of what I am going to cover today. But here’s something…