Explore blog posts by category: Marketing trends

If you read our recent article about creating an online store for your products, then you may know some of what I am going to cover today. But here’s something…

Similar to Vine, an old video hosting app, TikTok is all about short videos. While a lot of the content found on TikTok consists of users lip-syncing to popular songs…

Before I knew about audience targeting, I would think to myself - how do these brands know exactly what I'm interested in?

If you read our previous post about e-commerce after COVID then you probably don’t need us to tell you again that e-commerce or online shopping is the way of the…

I think it’s safe to say that COVID-19 has greatly impacted most of us in some form or another, and has changed the world as we know it. Our lives…

One of the most fascinating aspects of this pandemic is that it has acted as a powerful accelerator. By this, I mean that it has accelerated changes that had already…

Does anyone else relate to this photo? (The hard work bit, rather than the great outdoors!) Life in lockdown is no easy feat – whether it’s juggling work and kids,…

Our team behind the yellow door has always had a complicated relationship with social media. We use it as one of our main tools in content marketing, however, we recognise…

We often get asked if newsletters and email marketing are still relevant to a content marketing strategy. Surely no-one reads those email newsletters and they just pile up in your…

Much time in business is often spent working on securing new customers. We believe that spending time building relationships with our existing clients is key to a strong and sustainable…