I am a Bcom Strategic Brand Management graduate from Vega and I am enrolling into my Honours next year. There is nothing I love more than my family and friends (maybe football). Having grown up in Zimbabwe, Botswana and South Africa my heart has two homes in Harare and Cape Town. I see myself as a diverse and open-minded person as I am always keen for new experiences.
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Selection from the archives
Small agency, big return
When looking for the perfect marketing team to work on your brand, you may be drawn to big agencies due to the fact that they
The art of engagement – how to engage with your target audience
Every brand these days has some form of social media following, whether they like it or not. So, it’s best for the brand to utilise
Branding in the age of experience
In today’s digital world your brand, and your competitors, are constantly at the fingertips of potential customers. Interaction and user experience is the new currency,
Q&A with Christine Bergh
What is your position in the YDC team? PR Manager How would you describe your role? I’m supposed to be the PR expert 😉 I’m
Corporate vs. agency: to what design are you inclined?
Corporate design versus agency design, a simple case of good versus evil or is it a matter of choice? Is it the dark and light
How to upsell in a tough economy
This article was previously published in the Apr/May issue of Your Business Magazine. Whether it’s due to a competitive industry, a tough economy, or a
How to effectively measure your digital marketing efforts
Recently published in the April/ May edition of Your Business Magazine. If you’re a small business owner, you’ve been told many times by now that
What really goes on behind the Yellow Door?
Do you feel confident to give an impromptu elevator pitch for your brand? And what about for someone else’s company? Most of us are guilty
Q&A with Simon Dwyer
What is your position in the YDC team? I am an intern. How would you describe your role? I see my role here as a