A key trick in the magic box of marketing is public relations, more commonly referred to as PR. And in our holistic approach at Yellow Door, PR is often integrated into our digital marketing strategy. We love coming up with newsworthy angles and pitch them to relevant publications on behalf of our clients. The measurement method, and often the KPI for PR service providers, is Advertising Value Equivalent (AVE). Quintessentially this metric advises clients what they would’ve paid in advertising value to feature in a certain publication, online or broadcast channel. The argument of whether or not the metric is an effective continue reading

Q&A with Sarah Brownlee

I’m Sarah Brownlee. Hailing from a small town in the Eastern Cape, I’ve been a resident in the beautiful Mother City for the past five

Q&A with Jonny Field

I am Jonny Field, your average quirky tall person! I was raised in Windhoek, Namibia but moved to Cape Town for a fresh start at