This post was originally featured in Your Business magazine Visit article Are you running a business and wondering how to find time or knowledge to market your business online? According to a study by LeadPages, 47% of small business owners handle their marketing efforts on their own. So, you're not alone; almost half of small business owners …

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Words that work – write better copy

“So, what is it that you do?” “I’m a copywriter.” “Oh…. (pause) so does that mean people come to you when they have a really good idea?” “Umm… no. You…

Small agency, big return

When looking for the perfect marketing team to work on your brand, you may be drawn to big agencies due to the fact that they come with the recognition, merit…

Branding in the age of experience

In today’s digital world your brand, and your competitors, are constantly at the fingertips of potential customers. Interaction and user experience is the new currency, as your brand constantly converses,…

Q&A with Christine Bergh

What is your position in the YDC team? PR Manager How would you describe your role? I’m supposed to be the PR expert 😉 I’m involved in PR strategy and…