A key trick in the magic box of marketing is public relations, more commonly referred to as PR. And in our holistic approach at Yellow Door, PR is often integrated into our digital marketing strategy. We love coming up with newsworthy angles and pitch them to relevant publications on behalf of our clients. The measurement method, and often the KPI for PR service providers, is Advertising Value Equivalent (AVE). Quintessentially this metric advises clients what they would’ve paid in advertising value to feature in a certain publication, online or broadcast channel. The argument of whether or not the metric is an effective continue reading

Branding in the age of experience

In today’s digital world your brand, and your competitors, are constantly at the fingertips of potential customers. Interaction and user experience is the new currency,

Q&A with Christine Bergh

What is your position in the YDC team? PR Manager How would you describe your role? I’m supposed to be the PR expert 😉 I’m

How to upsell in a tough economy

This article was previously published in the Apr/May issue of Your Business Magazine. Whether it’s due to a competitive industry, a tough economy, or a

Q&A with Simon Dwyer

What is your position in the YDC team? I am an intern. How would you describe your role? I see my role here as a

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