At Yellow Door we always talk about having a holistic marketing approach, and community management is a crucial part of this. My role as a community manager is to interact with clients’ customers on social media platforms – to complement in-store customer service. In today’s world responses need to be quick and on brand; as incorrect community management practices can be damaging to the brand and mean you could lose out on business. So here are our five best practice tips for community management: Understand your audience Before you dive-in and interact with your customers online, you need to know a few things continue reading

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Q&A with Christine Bergh

What is your position in the YDC team? PR Manager How would you describe your role? I’m supposed to be the PR expert 😉 I’m

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This article was previously published in the Apr/May issue of Your Business Magazine. Whether it’s due to a competitive industry, a tough economy, or a

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