Gone are the days where a customer needed to go to a physical store to speak to a sales consultant or phone a toll-free line to get the information they wanted about a product. Now the lines of communication have been blown wide open with the opportunity for brands to have a presence on a number of social media platforms. And with this, has come the need for businesses to have a clear strategy on how and when they respond to customers on these platforms. Big brands who put resources behind community management and are able to respond to queries/ comments/ continue reading

Q&A with Simon Dwyer

What is your position in the YDC team? I am an intern. How would you describe your role? I see my role here as a


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