At Yellow Door we always talk about having a holistic marketing approach, and community management is a crucial part of this. My role as a community manager is to interact with clients’ customers on social media platforms – to complement in-store customer service.
In today’s world responses need to be quick and on brand; as incorrect community management practices can be damaging to the brand and mean you could lose out on business.
So here are our five best practice tips for community management:
Understand your audience
Before you dive-in and interact with your customers online, you need to know a few things continue reading