Question…? Is Taylor Swift actually a marketing Mastermind? (Part 3)

Explore Taylor Swift’s marketing genius—from Lover’s surprises to Folklore & Evermore’s unexpected turns and the Era of Eras.

Buckle up for the final dive into Taylor Swift’s marketing brilliance! In this blog post, we’ll explore the Lover era’s magical vibes, the rollercoaster of the folklore & evermore era, and the formidable Era of Eras. We unveil the secrets of Taylor’s strategic playbook and add some Swift-style success to your business journey.

ERA 7 – Lover: A Tapestry of Collaborations

Photo: Mat Hayward/TAS23/Getty Images for TAS Rights Management

Step into Taylor Swift’s Lover era, where surprises, collaborations, and heartfelt connections took centre stage. As the marketing brilliance unfolded,. Taylor transformed her social media into a vibrant playground, embracing the magic with butterflies and pastel tones. 

Lover wasn’t just an album; it was a symphony of unexpected collaborations. Taylor jammed with indie-rock figures, turning the music scene into a kaleidoscope of genres. Following on this theme, your business can capture this spirit with unique collaborations ‘Taylored’ to your brand — explore uncharted territories, shake things up, and surprise your audience with your versatile side. Be the unexpected plot twist in your industry!

Ever wished you could peek behind the curtain of Taylor’s creative process? Lover gave fans that backstage pass on Disney+, revealing the magic behind the music. Unveil your story on platforms like YouTube or TikTok. Turn your brand into a story by adding a dash of enchantment to your visual storytelling.

Now that you’ve soaked in the Lover era’s magic, it’s time for your business to take the steps to shine. Embrace surprise drops, unexpected collaborations, community support, visual storytelling, commemorative releases, and strategic announcements. Make sure your business is not just entering the spotlight; it’s stealing the show!

ERA 8 – Folklore & Evermore

Photo courtesy of TAS Rights Management

Amid the uncertainties of the COVID-19 lockdowns in April 2020, Taylor Swift was preparing to launch her sixth concert tour, Lover Fest, in support of her seventh studio album, Lover (2019). However, the pandemic led to the cancellation of these plans. Undeterred, Taylor Swift pivoted in July 2020, uploading nine photos to her Instagram without captions, forming a black and white image of her standing alone in a forest. This marked the unexpected announcement of her eighth studio album, Folklore, released at midnight.

Swift’s surprise announcement of Folklore during lockdown showcased her authenticity and adaptability. The unexpected release not only resonated with fans but set the stage for a marketing strategy that embraced genuine connection through unforeseen surprises.

Folklore’s success encouraged Taylor to experiment further with her musical style. Her next collaboration with Aaron Dessner resulted in Evermore, a project that became a natural extension of Folklore. This phase highlighted the power of artistic exploration and unexpected creativity.

Visual Storytelling and Streaming Platforms: From the enchanting Long Pond Studio Sessions to the “Willow” music video, the Folklore & Evermore era thrived on visual storytelling. For your business, this highlights the importance of utilising platforms like YouTube or TikTok for creating engaging narratives that resonate with your audience.

Swift’s decision to release Evermore on her birthday, accompanied by a personal message, added a touch of warmth and connection. Your business can learn from this—cultivate a sense of shared experience with your audience during key moments, fostering a deeper connection.

Award Show Moments and Strategic Announcements: Swift’s departure from traditional album rollouts with Folklore and Evermore showcased the power of strategic announcements. Leverage important moments in your business to captivate your audience’s attention.

Era 9 – Eras: Taylor’s Resurgence

Photo: Ethan Miller/TAS23/Getty Images for TAS Rights Management

In the dazzling tapestry of Taylor Swift’s career, the Era of Eras (2023–2024) stands as a testament to her metamorphosis from a chart-topping artist to a multifaceted force—an industry influencer, a business mogul, and a torchbearer for artist empowerment. It’s also the journey that led her to receive the 2023 Time’s Person of the Year award.

One of the standout chapters in this era is Taylor’s unapologetic move to re-record her catalogue. A resonating call for artists to reclaim ownership, this strategic manoeuvre beckons businesses to join the movement, empowering their communities and championing causes that resonate.

Breathing New Life into Classics: Swift’s re-releases, starting with “Fearless (Taylor’s Version),” marked a monumental shift. For businesses, this strategy suggests a transformative approach—revitalise your classics, infuse a fresh perspective, and captivate your audience with a renewed allure.

Cultivating Fan Engagement and Virality: Swift’s fandom rallied behind her re-recordings, creating waves of enthusiasm. Businesses can envisage a similar scenario—cultivate active engagement, spark viral moments, and watch as customers seamlessly transform into passionate advocates.

As you ride the Taylor Swift marketing wave through the Eras, remember—this isn’t just a music saga; it’s a guide for businesses navigating the modern era. Grab your marketing playbook, infuse some Taylor-style magic, and get ready for a journey filled with authenticity, innovation, and connections that hit all the right notes. Your business is about to take the stage!

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