Seeing yellow – how we harness change for the better
By Danielle Scheepers
Reading time: 4 minutes
You only have to scroll through our Instagram to see how much Yellow Door has evolved over the last couple of years. Not only has the team grown and changed externally, but clients and our approach to marketing is constantly being evaluated and updated.
It’s been a fun, and sometimes challenging ride – but we wouldn’t have it any other way. This article is going to serve as a mini audit on life behind the Yellow Door through the eyes of the resident wordsmith.
Within the first month that I joined Yellow Door, we sat down as a team and defined our values. There had been an existing set that were agreed upon, but Dom and Em felt it was time that they were revisited.
We sat around the boardroom table in the old office setting and wrestled, debated and explained our vote for various values. In the end, there was a surprising alignment of values and consensus on how we define ourselves. Here is what we came up with:
- Care why
We feel pretty solid about these, but who knows what the next phase will bring. One thing is for sure, we have returned to these values time and again.
I remember the first time I visited the Yellow Door website (which incidentally has been upgraded in the meantime). I was struck by something that Em had said along the lines of: ‘we invest and develop young, talented people who are eager to learn about the industry.’
Every six months we employ a new intern, who brings new ideas, insights, strengths and weaknesses which sharpens the whole team and keeps us on our toes.
The proverbial Yellow Door is always kept open for talent from the outside. We have some of the most dedicated, talented people that I have ever had the pleasure of working with, and we are richer with every new addition.
Although it is always sad to see past employees leave, there is never a shred of resentment from either side and it makes for a healthy team and office environment. There is always room for all involved to grow, and the door is left open on the way out.
Ergonomics are an important factor in producing quality work. Our office environment has been tweaked, shifted and adjusted to make sure that everyone is comfortable and working well.
Very shortly we will be moving into a new venue altogether! Rather than seeing this as an interruption, we are getting excited to make it our own. Watch this space for an address update.
As a marketing agency, we want to continue aligning with brands which we feel we can connect with, support and build lasting relationships with.
Our clientele may be diverse, but we value all of them for the many lessons and opportunities to grow which we have been provided with. As we become more confident in our identity, we have made the point of choosing our clients wisely. Shared values, quality work and sustainability is the name of the game.
Where to next? We keep our eyes on the horizon and continue to allow the marketing tide to guide us while keeping a firm hand on the rudder at all times. One thing we can say for certain is that exciting times lie ahead.
Bring the change!