When looking for the perfect marketing team to work on your brand, you may be drawn to big agencies due to the fact that they come with the recognition, merit and reliability. What you may not be aware of though, is that smaller agencies can be just as effective and may be better suited to your needs and goals.
Here are a few reasons to consider partnering with a smaller agency:
One goal, one passion – relationships that matter
Working with a small agency will give you the opportunity to develop a strong working relationship. In many cases, you will receive better communication, you aren’t just a number – you are a valued client.
I’ve worked for a bigger agency in the past, and in my experience, working in a smaller agency has taught me that things can get done a lot more efficiently, without having to go through too many protocols. The client almost always deals with only one point of contact, which is a great attribute. Instead of working with various people each time, you will be in constant contact with an individual who you’ll develop a relationship with, that leads to one goal, one passion.
With great flexibility comes great ideas
The success of small agencies depends on the ability to leverage flexibility and develop fresh ideas. Each team member comes with their own set of skills and specialisations, and must be the go-to-person at his or her job.
Depending on the project, there is also the opportunity to develop an additional skillset. For example, an account manager may expand into social strategy, a designer may create copy for a brochure, and a copywriter may even assist with content strategy.
Behind the Yellow Door, we firmly believe in growing and sharing knowledge so that each individual is well equipped to solve a range of client challenges. Each team member is focused on client goals, not necessarily his or her defined role. This is important because marketing is being redefined each day. Flexibility is the key to success, and working on a wide range of services and clients provides an opportunity to expand the definition of advertising.
Specialisation – it’s all in the game
More often than not, small agencies are more specialised in particular areas. This gives prospective clients an opportunity to hand pick an agency that will know more about their wants and needs. Find out more about our core services.
Affordability – the perfect fit for your pocket
With lower overheads – including office space and employee count – small agencies are often more affordable than larger agencies. This is also an advantage for small businesses who don’t have significant budgets for marketing, advertising and public relations services.
At the end of the day, my experience is that a small agency tends to be more authentic, more flexible, more creative, more cost-effective and faster at what they do, to improve their client’s brand experience. So why not go small?