What really goes on behind the Yellow Door?

By Emma Donovan

Posted on 11th April 2018

Reading time: 2 minutes

Do you feel confident to give an impromptu elevator pitch for your brand? And what about for someone else’s company?

Most of us are guilty of having a vague idea about what friends and family do, but no real idea of what their job entails or how they add value.

When I consider this with a business development hat on, I can’t help but think of all the missed opportunities and new leads that could come from a casual braai! Word of mouth is such a powerful form of marketing, and one that we often forget about.

So, my challenge to you is to understand what three people do on a day-to-day basis, and why. Then think about how their brand, service or product could be relevant to someone else in your network.

Here is a snapshot of our core offering, to give you an idea of what I mean:

What we do:
Yellow Door Collective is a digital marketing agency. Our services include strategy, project management, design and content creation (for social media and blogs for example). We tell a brand’s story in a way that is authentic and easy to relate to. We refine and develop your brand online, increase engagement with your target audience, and have a positive impact on your bottom line.

Why we do it:
This one is easy: we love what we do. In an ever-changing digital landscape, we strive to learn and develop new ways to stay ahead of the curve, develop our team and go the extra mile for our clients.

What to say around the braai (a third person version of our elevator pitch)
Looking for an owner-managed marketing agency? Yellow Door Collective has a personal, results driven approach, with long standing clients across a number of sectors.

The founders have established a culture that supports their team, built on core values of integrity, authenticity and consistency. They care why and have a can-do attitude.

Right, mini-sales pitch done 😉 But on a serious note – take the time to work on your own elevator pitch and promote the people in your life that you’re proud of. We’re incredibly lucky to live in a city that is bursting at the seams with creativity, start-ups and successful entrepreneurs. Why not support each other so that we can grow our economy together?

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