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Your marketing strategy might be your company’s weakest link

Since joining Yellow Door, Em and I have worked together to create a one-of-a-kind marketing strategy workshop series that truly resonates with our brand and combined expertise. The workshops are designed to help companies of any size thrive in the market by equipping them with the right tools.

We advocate for these interactive workshops being the optimal way for you to align your business and marketing objectives. If you’re after a fresh perspective on your marketing strategy, read on. We’re ready to provide you with a comprehensive and actionable plan to move forward.

Does your business need a marketing strategy?

It does. Every business needs a strategy to define its vision and set goals. A holistic marketing strategy needs to encompass all aspects of branding and marketing, with the key message as the core focus. Each brand needs a strategy in place to enter the market and sell its goods to consumers. You need to be aware of how, to whom, and where to speak. 

It can be challenging to develop a marketing strategy for your own business, especially when you are unsure what it is comprised of and requires. This is where Yellow Door Collective can assist you.

What are the benefits of booking a marketing strategy workshop with us?

We equip you to set your team up for success, and support you to align resources and budgets to get the best ROI (return on investment). We’ll identify ways for you to increase the perceived value of your brand and ensure you’re using the right marketing channels for your company and audience. To close the loop, we’ll also make sure you are tracking the right metrics to learn more about your core customers and refine campaigns to ensure an increase in quality leads.

We recently hosted a discovery workshop with SearchKings™ Africa, a leading Google Premier Partner.  We did a thorough analysis of their current revenue strategy & plan, which included their brand promise. We discussed how to best utilise existing systems and made suggestions for improvement. CRO, Grant Greeff, had this to say about it:

“It’s always important to gain new perspectives when it comes to your chosen strategy and how you plan to execute it. The team at Yellow Door provided a thought-provoking view into various social channels and I’m grateful we were able to discuss ideas around how to best utilise each channel.”

How do we approach this process?

We begin the process with a discovery workshop in which we learn about your industry and its players.  We conduct market research and look at industry benchmarks. We analyse the challenges that may arise during project implementation.

We understand that there are many moving parts and challenges to overcome to be successful. No matter how well-established your brand is, it’s critical to start with the basics when it comes to marketing your goods and services.

Each workshop will be tailored to your company’s stage, challenges, and needs.

Yellow Door is here to help you every step of the way.

With the right tools and vision, you can increase your sales, become a thought leader in your industry, and build trust and credibility for your business.

6 things we cover in our workshops

Our workshops are tailored to suit your business stage, challenges and requirements. We typically cover:

  • Thorough analysis to understand your strengths, weaknesses, and how they relate to industry trends, opportunities, and threats
  • Clarity on marketing goals: to ensure you have a clear north star which everyone is aligned on
  • Content pillars: to define what your brand’s talking points are and why
  • Core customer: to ensure your message will land 
  • Marketing plan: to map out what content to post, where and when 
  • Accountability and reporting framework: to help you track your progress 

It all boils down to this 

There are many marketing channels available. We recognise that the perceived complexity of a digital marketing strategy can be intimidating at first.

Your marketing strategy will become more complex as it evolves over time. The more data you collect, the more complicated your strategy must be. That’s why establishing a strong foundation early on in the process is so crucial.

If your strategy is not aligned with your company’s main goal, take a step back and rethink your processes. 

According to a study by Harvard Business School, 90% percent of businesses fail to meet their strategic targets. So how do you make sure you’re part of the 10% that succeeds? 

It all starts with a clear game plan – where your business and marketing objectives are aligned.

Getting started is simple. Let us help you help your business.

Hello!

Welcome to life behind the Yellow Door.

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