I began my journey in agency life in January 2020 and what a year filled with learning it has been! One of the eye-opening points I learnt, is how many different marketing platforms are available to reach an audience, such as social media, websites, advertising and public relations.
There is a phrase that is widely known in the content marketing and social media marketing worlds: Content is King. Unique, relatable content is more likely to convert readers or scrollers into customers or clients than content that is slapped together in an unprofessional manner.
In true Yellow Door style, when we heard Dani was available to help with design work, we asked her to jump straight in and work across a number of different projects in her first week with us! She not only accepted the challenge, but also embraced our processes, fit in to our team seamlessly, and is producing beautiful designs that our clients love! Welcome to the team, Dani.
The School of Life – a global organisation dedicated to helping people live more resilient and fulfilled lives – recently released a Manifesto on the Future of Work. It states the following:
It’s pretty daunting to find yourself staring down the barrel of a whole future. We’ve all been there: excited to find our dream job but scared of all the rejection that might come with it, and not knowing if what you’re applying for is actually what you want to do for the rest of your life!
So, what is branding? And why is it so important? Let’s begin with the role of a brand. In essence, a brand exists to help create a unique and meaningful experience for the consumer. But in a world that is becoming more crowded and cluttered each day, it is getting increasingly difficult, yet increasingly necessary, to set yourself apart from competition.
How often do you feel like you’re on a hamster wheel or being pulled in a million and one directions? I think we all do some days… which is why this quote by New York Times bestselling author Greg McKeown really hit home for me:
“If you don’t prioritise your life, someone else will.”
In a tough market, strategic marketing is one of the most important things a business can do. At Yellow Door we see daily how marketing supports businesses through challenging times; and in many cases help them thrive. We often have to explain to our clients that marketing is a long game. You need a 3-6 month plan to start to see actual results beyond a few quick wins.
I am currently a postgraduate student at the University of Cape Town completing a Diploma at the School of Marketing, specialising in Business Communication. I have also recently joined Yellow Door, I’m two days in to be exact! This will be my first job within the marketing industry, and I cannot wait to learn and grow over the next three months.
You’ve landed a new job as brand manager for that small start-up business you’ve been stalking on Instagram and now you are ready to elevate the brand to industry domination. You have survived the morning of onboarding meetings; your laptop is open and the clock has struck Start O’clock. There’s just one more hurdle: how does a brand manager do it all?
![](https://instagram.fcpt8-1.fna.fbcdn.net/v/t51.2885-15/sh0.08/e35/c46.0.693.693a/s640x640/128838236_374664147171043_8644600767284394462_n.jpg?_nc_ht=instagram.fcpt8-1.fna.fbcdn.net&_nc_cat=107&_nc_ohc=b9MYR1b4zkEAX8tZ7u6&tp=1&oh=edd10643e43a56d4a23b586398caf01d&oe=5FF377DD "We love it when clients appreciate our work, it makes it all worthwhile. ☺️Here\'s a wonderful testimonial we received from Michael & Rafaela at @launchpadangola, a co-working space we recently built a new website and created a marketing strategy for:
⠀⠀⠀⠀⠀⠀⠀⠀⠀
\\"We liked Yellow Doors\' professional finished products, but also their excellent insights and suggestions along the way. Their wide experience is a huge asset, we learned so much though the process. We specifically liked the way they listened to what we wanted, and transformed that into something beautiful and functional, rather than imposing their ideas on us.\\"
Thanks Micheal!
P.S: we know we need a new sign 😝
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When we’re not on lockdown at home, you can usually find us at:
Unit 27 Roeland Square
Corner of Glynn and
Upper Canterbury Street
Gardens, Cape Town
South Africa
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