Here at Yellow Door, we are currently considering changing to a new social media scheduling platform. In our search for a better-suited service provider, we’ve conducted research on a wide range of social media management tools, and with so many to choose from, we understand why many may find this task quite overwhelming and tedious.
As broadcast and print media become less prevalent, and digital marketing takes centre stage, many assume that it has never been easier for brands to connect directly with their target markets. But as we bid farewell to reliance on third parties in order to get our messages out, we welcome a new generation of consumers who are more demanding and hold more power than ever before.
One of our favourite activities at Yellow Door is conducting brand strategy workshops with our clients. We find the workshops are particularly beneficial for new retainer clients, as they help us to really understand the brand and have a holistic plan before we start creating content. They are also a great introduction and first step in building a strong relationship between an agency and a client, which is so key to our approach.
Jordan has recently joined our extended team as a graphic designer. She has proven herself to be a valuable member of the team, even dipping into website development tasks using Elementor, which has been a great help when we are at capacity internally. Read more about her and what makes her tick below!
‘If you lean into your strengths and feel rejuvenated, you can deliver a near perfect result. So, try to delegate everything except what falls in your genius, or sweet spot.’ – Murray Kilgour
While the world constantly evolves, the one thing that hasn’t changed is people. Great marketing doesn’t only come from a degree or a LinkedIn title – it comes from a deep understanding of people. And while technology changes every year, people – and the way we make decisions – does not.
As a startup, you might be focused on various other sides of your business instead of logo design. For a small business, there are a lot of things to consider such as getting investors, budgeting, testing out products and service before launch and determining the target market. Design and visuals sometimes become secondary. However, they are incredibly vital and can make or break a business right from the beginning. Startups and small businesses need a visually strong brand identity design and attractive graphics to establish themselves in the market.
A tailored black suit frames a white shirt and a confident gaze. The bald, middle-aged man stands casually at a dimly lit bar, elbow resting on the countertop; hands caressing a glass of Macallan 18 whisky. Turning to face you, he speaks. With a British accent and an eloquent tongue, the man draws you in with all of five words: “It’s easy to miss things.”
Do you like to hang on to small mementos to store in a scrapbook, pin board or visual journal? Pinterest is simply the online version of doing just that. It helps you find and organise pictures, ideas and other interesting things through a series of ‘boards’ and ‘pins’. People use Pinterest for a number of reasons: to store things that capture their attention, to find artistic or interior inspiration, look for new recipes, plan their dream home or even to discover new travel destinations.
Are you getting a lot of website traffic but few conversions? Maybe you need some more calls to action or social proof to encourage customers to buy?
Social proof is the act of using reviews and social prompts to validate the use of a product or service. According to a 2020 survey by BrightLocal, 82% of consumers read online reviews for local businesses before making a purchasing decision.
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When we’re not on lockdown at home, you can usually find us at:
Unit 27 Roeland Square
Corner of Glynn and
Upper Canterbury Street
Gardens, Cape Town
South Africa
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