Blog

Q&A with Dani Swanepoel

In true Yellow Door style, when we heard Dani was available to help with design work, we asked her to jump straight in and work across a number of different projects in her first week with us! She not only accepted the challenge, but also embraced our processes, fit in to our team seamlessly, and is producing beautiful designs that our clients love! Welcome to the team, Dani.

What is my brand’s big idea?

So, what is branding? And why is it so important? Let’s begin with the role of a brand. In essence, a brand exists to help create a unique and meaningful experience for the consumer. But in a world that is becoming more crowded and cluttered each day, it is getting increasingly difficult, yet increasingly necessary, to set yourself apart from competition.

Does discipline give you freedom?

How often do you feel like you’re on a hamster wheel or being pulled in a million and one directions? I think we all do some days… which is why this quote by New York Times bestselling author Greg McKeown really hit home for me:
“If you don’t prioritise your life, someone else will.”

Q&A with Kirra Kotzen

I am currently a postgraduate student at the University of Cape Town completing a Diploma at the School of Marketing, specialising in Business Communication. I have also recently joined Yellow Door, I’m two days in to be exact! This will be my first job within the marketing industry, and I cannot wait to learn and grow over the next three months.

How to be an effective brand manager

You’ve landed a new job as brand manager for that small start-up business you’ve been stalking on Instagram and now you are ready to elevate the brand to industry domination. You have survived the morning of onboarding meetings; your laptop is open and the clock has struck Start O’clock. There’s just one more hurdle: how does a brand manager do it all?

Hello!

Welcome to life behind the Yellow Door!

 

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