What the series Mad Men can teach us about copywriting
Good copywriting establishes trust and authority, builds relationships, and gets people talking, sharing and buying. It’s to-the-point and understated, yet effective.
Blog
Company values and how they benefit your business
Company values are popping up more frequently on websites and branding materials. What do values mean for business and why is it important to define them?
Hook and Tell: The difference between copywriting and content writing
Imagine you are browsing through the food stalls at a local market, looking for someone to feed your craving for fish and chips. You find a stall decorated with fish images and the tagline ‘Fresh with a pinch of happiness’, but there is no further information about the product.
Why marketing does not equal sales
If you ask 10 business owners to explain the difference between marketing, advertising and sales, how many different answers do you think you’ll get? Based on our experience, pretty much everyone has their own interpretation, and many people use the terms interchangeably.
What is automation and how can it help you grow your business?
Automation: noun. ‘the method or system of operating or controlling a process by highly automatic means, reducing human intervention to a minimum or without continuous input from an operator.’
Account manager contract position
We’re looking for an A-team player to glide into our team and fit like a glove, hit the ground running with a full suite of clients and embody the Yellow Door culture of hard work and lots of fun. If you think you have what it takes, read on to hear more about this role and apply!
What will life look like after the pandemic?
Just over a year ago, as the pandemic started, I wrote a blog post about the fear-based change in consumer habits that the pandemic brought about, and explained how companies can best respond to this change in consumer habits going forward.
3 social media scheduling tools to try in 2021
Here at Yellow Door, we are currently considering changing to a new social media scheduling platform. In our search for a better-suited service provider, we’ve conducted research on a wide range of social media management tools, and with so many to choose from, we understand why many may find this task quite overwhelming and tedious.
The hidden costs of cause marketing
As broadcast and print media become less prevalent, and digital marketing takes centre stage, many assume that it has never been easier for brands to connect directly with their target markets. But as we bid farewell to reliance on third parties in order to get our messages out, we welcome a new generation of consumers who are more demanding and hold more power than ever before.
Why we love brand strategy workshops
One of our favourite activities at Yellow Door is conducting brand strategy workshops with our clients. We find the workshops are particularly beneficial for new retainer clients, as they help us to really understand the brand and have a holistic plan before we start creating content. They are also a great introduction and first step in building a strong relationship between an agency and a client, which is so key to our approach.