Blog

The hidden costs of cause marketing

As broadcast and print media become less prevalent, and digital marketing takes centre stage, many assume that it has never been easier for brands to connect directly with their target markets. But as we bid farewell to reliance on third parties in order to get our messages out, we welcome a new generation of consumers who are more demanding and hold more power than ever before.

Why we love brand strategy workshops

One of our favourite activities at Yellow Door is conducting brand strategy workshops with our clients. We find the workshops are particularly beneficial for new retainer clients, as they help us to really understand the brand and have a holistic plan before we start creating content. They are also a great introduction and first step in building a strong relationship between an agency and a client, which is so key to our approach.

Q&A with Jordan Wright

Jordan has recently joined our extended team as a graphic designer. She has proven herself to be a valuable member of the team, even dipping into website development tasks using Elementor, which has been a great help when we are at capacity internally. Read more about her and what makes her tick below!

Everything you need to know about Pinterest for business

Do you like to hang on to small mementos to store in a scrapbook, pin board or visual journal? Pinterest is simply the online version of doing just that. It helps you find and organise pictures, ideas and other interesting things through a series of ‘boards’ and ‘pins’. People use Pinterest for a number of reasons: to store things that capture their attention, to find artistic or interior inspiration, look for new recipes, plan their dream home or even to discover new travel destinations.

Social proof and how to use it to increase your sales conversions

Are you getting a lot of website traffic but few conversions? Maybe you need some more calls to action or social proof to encourage customers to buy?  

Social proof is the act of using reviews and social prompts to validate the use of a product or service. According to a 2020 survey by BrightLocal, 82% of consumers read online reviews for local businesses before making a purchasing decision.

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Welcome to life behind the Yellow Door!

 

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