I began my journey in agency life in January 2020 and what a year filled with learning it has been! One of the eye-opening points I learnt, is how many different marketing platforms are available to reach an audience, such as social media, websites, advertising and public relations.
In true Yellow Door style, when we heard Dani was available to help with design work, we asked her to jump straight in and work across a number of different projects in her first week with us! She not only accepted the challenge, but also embraced our processes, fit in to our team seamlessly, and is producing beautiful designs that our clients love! Welcome to the team, Dani.
So, what is branding? And why is it so important? Let’s begin with the role of a brand. In essence, a brand exists to help create a unique and meaningful experience for the consumer. But in a world that is becoming more crowded and cluttered each day, it is getting increasingly difficult, yet increasingly necessary, to set yourself apart from competition.
In a tough market, strategic marketing is one of the most important things a business can do. At Yellow Door we see daily how marketing supports businesses through challenging times; and in many cases help them thrive. We often have to explain to our clients that marketing is a long game. You need a 3-6 month plan to start to see actual results beyond a few quick wins.
I am currently a postgraduate student at the University of Cape Town completing a Diploma at the School of Marketing, specialising in Business Communication. I have also recently joined Yellow Door, I’m two days in to be exact! This will be my first job within the marketing industry, and I cannot wait to learn and grow over the next three months.
You’ve landed a new job as brand manager for that small start-up business you’ve been stalking on Instagram and now you are ready to elevate the brand to industry domination. You have survived the morning of onboarding meetings; your laptop is open and the clock has struck Start O’clock. There’s just one more hurdle: how does a brand manager do it all?