Q&A with Stephanie Pope

What role do you play as part of the extended Yellow Door team?

I am contracted as a graphic designer for the Yellow Door team.

Which of the Yellow Door values do you resonate most with and why?

(Integrity, Authenticity, Consistency, Can do, Care why)

I reckon the Yellow Door can-do attitude and authenticity! I always love the challenge of a design project no matter what brief comes my way. And I find when both the designer and the client are 100% authentic throughout the project it always results in a strong, unique story.

Tell us a bit more about your area of expertise, and why you are passionate about it?

Being a graphic designer, my briefs are quite diverse but I must say I really love corporate identity and branding projects. I truly believe with branding that it is essential to make a solid first impression – it takes a customer less than five seconds to look at a design like a package, a business card or a website and form an opinion about it. In that short time, your customer wonders, “Is this what I need? Is this a trustworthy brand? How does this make me feel?”

The most successful and memorable brands definitely evoke a sense of trust, understanding, and connection in their customers. You have to think about the first time your customer will encounter your brand. They may find your website online, get a postcard in the mail, or pick up your business card at their local coffee shop. You want your potential customer to pick something up with your brand on it and immediately get an accurate sense of who you are, and what you do. You want them to feel interested in learning more about your offer and what it stands for. It can sound like a lot of pressure to put on a design but if done correctly you will immediately intrigue your potential customer. You have just a few seconds to capture their attention; and that’s my job (and challenge) to utilise that time as well as possible!

What do you find most challenging about this area of marketing?

Making sure the designs I create make a statement and convey the message it’s supposed to simply, quickly and effectively.

What trends are you looking forward to learning more about/ implementing as part of your approach?

I’m really enjoying being creative with 3D design – which seems to be everywhere at the moment.

What are your top three projects or brands that you’ve had the opportunity to work on?

– I ran the rebrand of Trinity, which is a residential college at the University of Western Australia. This project took nearly a year to conduct and I loved working on the process from start to finish (well if you can say a re-brand ever does finish, haha…)

– I had the opportunity to brand a new boutique hotel that went up in Perth’s CBD called The Nest on Newcastle.

– Working for a company called Quicklix (which is the Australian equivalent of Netflix) – I got to work with a lot of HBO and Disney content to produce illustrative digital designs for the website.

What do you do when you’re stuck for inspiration?

Call it quits for a couple of hours, meet up with friends for a coffee, go for a walk or jump into some other work. The downtime takes the pressure off and usually this is when the ideas start to brew…

What do you do when you’re not working?

I’m a mum of two kids who take up the rest of my time, one of which is only 3 months old so to say I’m busy is an understatement… It’s the most fulfilling job to take care of them but I love the “down time” of the graphic design side just as much. There’s always time for a cup of coffee with the girls and I do enjoy being active, so I try and get in either a swim, a walk or a session at the gym daily.

If you could be any superhero, who would you be?

Hmmm I reckon Wonder woman – I love how vocalised she is about the truth!! And I also wouldn’t mind her super human strength either 😉

This way to your best marketing partnership


It’s a dog eat dog world out there. This is the information age and also possibly the most competitive in terms of marketing. What you need is someone in your corner, the coach that is going to guide you through from start to finish.

As a team we not only care about what our clients do, but why they do it. We offer steadfast, knowledgeable insight and we do it with your vision in mind.



Any good marketer will tell you that strategy is half the work done. It is no use posting content on social media, having a website or even a brand if you have not put strategic planning into its implementation.

Running a business is business enough – allow us to take a deep dive into your marketing strategy and help you plan your next steps. A holistic strategy takes the vision of the business into account, looks at all the possible avenues for marketing and allows peace of mind for you as a business owner. We analyse your company, the competition and your objectives before putting anything in motion on social media, print and even broadcasting.



Writer Jack London once said: ‘You can’t wait for inspiration, you have to go after it with a club’.

Every day is different, but challenges remain consistent. As a team we do our best to creatively construct solutions and learn a lot along the way.



Systems play a big role in the way that we execute marketing strategies. We make use of templates and scheduling tools to keep things constant.

Our relationships with our clients also mean that we remain pliable and open to our clients’ needs. We partner with each one to build their brand presence on every platform that serves them well.



Last, but certainly not least, the backbone of Yellow Door – our company culture. We are an agile group of marketers with adventurous and varied backgrounds. We care about our clients, we care about what we do, but we also care about each other.

This might not seem like an important point for potential clients, but it spills over into the work environment. We go the extra mile and execute everything with integrity, maintaining long term relationships that have stood the test of time.

In summary, once you step inside of the Yellow Door, we guarantee there will be no looking back.

Go on, give us a call.

Past experiences & future opportunities


Starting off was hard, coming fresh out of college classes trying to find work was not an easy task. Being me, I automatically wanted to find myself in a junior position doing EXACTLY what I envisioned for myself. But life giggled at me and said, “not today, hunnybunns”; and as a result, I looked for work in different sectors that were more widespread and accessible to people in my position.

Long story short, Yellow Door Collective snatched me up and sat me down for a good few months of intense training. The weeks went by and I could feel my brain re-wiring itself to think, feel and see the world from a more professional viewpoint. As an intern, my tasks were not stuck to any particular framework, I delved into anything I was given, and a little later on, I was invited to delve into whatever I wanted to help with.

Yellow Door granted me the experience and skills to do web development, copywriting, digital design and much more. Working on many a website to do with conservation or retail (such as www.conservationtravelafrica.org and www.boandluca.com), while juggling copywriting for GP/OKCID and digital design for Pick n Pay Plumstead.


As of now, I find myself near the end of my stay here at Yellow Door, trying to find my way into the UX/ UI and interaction design fields, as it is what I studied and where my heart lies. I often think on how well equipped I feel after my experiences with Dom, Em, Kirst, Sah, Ant, Dan and Janine. They helped me become more confident in myself, allowed me to discover my capacity for growth and allowed me the opportunity to bring forth my work ethic. Thank you all, for the help and direction I needed!


As for the future… well, what can any of us really say? Yellow Door first asked me in my Q&A post, what superhero I would be if I could, I feel almost as if I have obtained new superpowers during my stay. Superpowers along the lines of proper task management, work autonomy and knowing what to prioritise.

Remember when I said my ideal job was in the UX/UI and interaction design fields? Well, that may be true, but I would not have traded the 6 months I had with Yellow Door for anything. Growing alongside the business, being there for their 5th birthday party, seeing clients come and go while being able to work on a whole host of things in different industries has been eye-opening. Going forward, I now have a base of knowledge that will help me be a well-rounded and knowledgeable candidate wherever I go, the opportunities seem to be that much closer now that the work has been put in and the skills have been sharpened.

That being said, I feel confident I can tame that hulking great beast of a future I know is waiting for me, and I am all the more excited for it. Kudos to you Yellow Door, you’ve been a dream!

18 life lessons from our careers to date

Emma – New business director

Em grew up in Zimbabwe, and reflects Zim culture in everything: she’s humble and hard working, and always optimistic! She had jobs as a babysitter, waitress, chalet manager, freelancer and event set up a backpackers during the 2010 FIFA World Cup! But the first one takes the cake! ‘My very first job was waitressing during Zim’s hyperinflation days and prices would change every single day. People would pay with different currencies and I would have to work out the maths in my head, often by torchlight because of the power cuts!’

Here are a few invaluable lessons she’s learnt through these and other work experiences:

  • Be agile, always
  • Single task
  • Do what you can as efficiently as you can, even if no one else delivers on their end
  • No matter how senior you get, there is always admin to be done!

Dominique – Managing director

The other half of the dynamic lady duo that founded Yellow Door, she has her eye on everything in the office and guides the team. Dom’s most interesting work stint pre-YD was working as a PA for a couple who ran a theatre production company.

‘It was stressful, I did all the marketing, advertising and bookings, all on a shoestring budget. At one point they had a baby, and I had to look after him while doing everything else!’ Thankfully, later on she began working in freelance marketing and eventually social media after recognising it as a useful tool for businesses.

Through her transition from being a freelancer to a business owner, she was involved in design, project management, post scheduling and writing – all of which lead her to have the skills needed to understand everyone’s roles in a team.

Her biggest lessons?

  • Time management.
  • Learn about your skill set through strengths finder tests – it helped her find her niche.

Kirsten – Project manager

Hearing about Kirst’s past job experience is a small window into an interesting, driven mind. She has worked in a wine tasting room, as a maths tutor and embarked on a work exchange opportunity as a digital marketer in Bali (where she slept on a mattress in the office in exchange for the work done!)

‘The most important lesson I’ve learned is that the only person in charge of your career is you. If you want to develop, you have to ask for and take opportunities. You have to trust that people want you and your skills.’

Kirst’s nuggets?

  • Don’t look to other people for assurance, know that you’re a professional and believe in yourself.
  • Regardless of what job you’re in, you are always in the business of people.

Jonny – Intern

The youngest member of the Yellow Door crew is ambitious, bright eyed and quick to get the job done. ‘I think my first ever experience working was as a waiter for school functions. The hours were crazy, it was from morning until midnight for no pay.’

Realising that being a waiter probably wasn’t his calling, Jonny studied a Bachelor of Arts in Interaction Design. He then did web development, illustration and design at Studio 6 in Hout Bay and later had a two week internship at King James.

His biggest lessons came from working at Yellow Door:

  • Don’t freak out about time, make sure everything is in order.
  • If you can’t find something out for yourself, ask.

Sarah – Marketing strategist & account manager

‘My very first job was straight out of Rhodes, it was for an internal communications company, and one of my first clients was the Rainbow Chicken Group.’ Sah is a master communicator, bundle of energy and a real people person.

‘I love client facing roles because I am genuinely interested in people and their stories. I’m the kind of person that wants to see the photos of their kids!’

Before taking up a role in media, she had a season working on the ski slopes as part of a team that ran a luxury chalet where she single handedly had to make breakfast for 35 people. Basically now she can tackle anything!

Biggest lessons learned:

  • A new skill is never wasted.
  • Always treat others as you want to be treated.

Anthony – Senior designer

We have yet to find anyone more meticulous and disciplined than our in-house designer. He often jokingly attributes this to his ‘army brat’ upbringing, but he also has a natural ability that is uncommon among creatives: focus.

He was 16 when he began work at the pub in the local police sports facility in PE. ‘I also had a three-day stint as a food delivery driver. You basically had to sit in this dingy little waiting room for the call centre. We only made tips and had to cover our own petrol – so I quit.’

He also worked in a DVD store while studying. The hours were long, and it wasn’t the most glamourous job in the world, but at least it paid for the art supplies he needed. A little known fact about Ant is that he knows everything about everything. ‘Being the creepy DVD guy that knew things about people at least helped me develop my memory!’

Ant’s biggest lessons:

  • Know the value of money.
  • Be responsible.

Danielle – Copywriter

My work experience? I started out as a performing artist – which meant doing a hundred other things as well. I have worked as a voice over artist, performed in children’s theatre productions, musical theatre productions, au-paired, ran an online radio show, babysat, freelanced as a writer, taught Afrikaans and even cleaned houses for a little while.

As random as these things seem, they all contributed to a rich, full approach to the working world. I learned many skills and principals that still come in handy.

Here are my biggest lessons:

  • Always work with honesty and integrity.
  • Be confident in yourself.
  • Don’t be afraid to take risks.
  • Be humble and teachable – you will be wrong many times, learn from the mistake.

Want to find out more about us? Follow us on Instagram for regular snapshots of life behind the Yellow Door.

Personas: a waste of time or an insightful tool?

What are personas?

Personas are a UX tool, designated for a segment of the user experience research process that helps designers create a somewhat fictional user. What do designers do with these fictional users you ask? Well, quite plainly they are meant to navigate the gauntlet of buttons, pages, and text of a primordial product.

Personas consist entirely of personal information, skills, interests and other information that makes up a real human’s personality. You could potentially look at a persona as being a CV. But in this case, they are not applying for a job, they are simply there to help designers discover if their newly thought up product is navigable or not.

Personas can be old or young, tech-savvy or technologically challenged… however, the primary direction designers take when creating a persona is that of their target market. This aligns their fictional user’s interests and skills with the newly produced product in question.

Are personas useful?

To make a long story short… maybe.

Okay, I lied about the matter being simple, this question is purely context-specific. Some products are simple enough that they apply to a broader target market, and the product could make use of functionality that is already prevalent in countless other products.

This means that the product in question could be intuitive for most users already (let’s say it’s an e-commerce website), anyone who makes use of the internet on a regular basis has come across an e-commerce website. The process is simple enough; browse, add to cart, checkout, payment, delivery (give or take a few steps).

The process seems easy and intuitive, however, the fact that these websites are generally easy to navigate and operate does not exempt users from the toil of having to backtrack through their journey, choose different sizing options or find something they saw earlier more easily.

This is where personas come into the mix; they help us create those non-conforming users that have radically different online shopping habits. As these users fumble through the bits and bobs of the prototype website in question, they will undoubtedly come across a wall at some point.

Our job as designers is to test every possible situation and user flow through the website in order to find possible errors or redundant sections, filter through and tweak the product to its optimal level of usability. If you can see where users may get stuck in a more intuitive website scenario such as this, imagine the chaos users face when navigating completely new ground.

How does Yellow Door make use of personas?

Something Em loves doing in our team strategy sessions is combining personas with a SWOT analysis. We begin by making a list of a user’s traits; age, behaviour, job, relationship status… the works. Then we create a spider diagram, finding what strengths, weaknesses, opportunities, and threats they may run into. This combination allows us to effectively find the channels best suited for that client’s marketing needs, and what we can do to boost their business.

These sessions – above all else – are fun! We have a time and a half as a team doing these strategy games, they leave us and our clients buzzing with excitement and hopeful about all the opportunity we can bring to the table. I would say that these persona-esque strategy sessions allow us a unique insight into what is possible to bring to the table, and what we need to watch out for along the way… discovering trends we think may work, and isolating issues before they pop up.

Should I use them or not?

Generally, as designers developing products, from UI to UX… Our goal is to be fundamentally selfless, assume nothing about a user’s capability, and just do the tedious things (cough, cough… personas), in order to understand our target market better. Even if we incrementally gain one iota of information at a time.

So yes, suck it up and make a persona… here at Yellow Door we make a fun game out of it and learn a bunch in the process, so why not own it and learn something new in the process!

Life behind the Yellow Door – the podcast

Life behind the Yellow Door – the podcast

By Dominique Sandwith

Posted on 5th June 2019

Reading time: 2 minutes

If you look back a few years, no-one was asking about your favourite podcast standing around the braai.

Fast forward to 2019 and it’s quite likely to come up! For a while, Emma and I have been trying to get our clients to set up podcasts for their businesses. We feel that a lot of them would benefit from a series of conversations that aim to inform their current customers or hook potential clients with industry-related news, anecdotes and personal stories. Not many of our clients were willing to try it for various reasons. And then we met The Stellar Effect.

Jason and Carol are very similar to us in that they are co-founders of an amazing small business – theirs producing podcasts! So, as you can imagine there is a lot of synergy (and energy) between us. We soon came to an agreement; we would trade our marketing skills for their production skills and test out our theory that all businesses should share their story through a podcast!

It’s been a fun journey, challenging at times, but an enjoyable experience. We are now two episodes in with an exciting line up of guests to feature in the pipeline.

If you missed the pilot episode, you can listen below (or search ‘Life behind the Yellow Door’ on iTunes or Stitcher). And we’re excited to launch the second episode of our series today! We hope you enjoy it and don’t forget to send us your questions for us to cover in the next episode.

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EQ vs IQ in the workplace

EQ vs IQ in the workplace

By Sarah Brownlee

Posted on 22nd May 2019

“At the end of the day, we are humans dealing with humans!” I have no idea who uttered this ingenious sentence but never were truer words spoken.

I’ve been lucky to work in a variety of different companies with a mix of different people and management styles. The one thing that has always struck me in my personal experiences, especially in the more corporate spaces, is how the value of EQ or emotional quotient is undermined. 

No doubt EQ’s ugly sister, IQ, makes us look good on paper. The endless list of our skills, capabilities, strengths and accomplishments – but that’s pretty much where it ends.

With businesses increasingly dependent on collaboration, compromise and negotiation, the importance of emotional intelligence cannot be undermined. EQ can make or break our work environment, client relationships and our ability to successfully communicate with our colleagues.

A study conducted by TalentSmart found that 90% of top performers have a high emotional intelligence, with EQ responsible for 58% of your job performance.

Behind the Yellow Door both intelligences are highly regarded. In fact, every second Friday we put aside 30 minutes as a team to take an online PQ (Positive Intelligence Quotient) Assessment. This particular test measures the percentage of time that your mind serves you as opposed to sabotages you.

The test is useful, as it is a launchpad into managing your own emotions and building on what has been identified as the 6 pillars to building a stronger emotional intelligence.

1. Self-awareness

Recognising and managing your own emotions is a key pillar in emotional intelligence. Managing and being able to adjust your emotional behaviour to a situation enables you to influence the emotions of others.

2. Empathy

Empathy is ranked second. When you’re able to decipher and recognise the feeling of others, you’re able to show that you understand where they’re coming from and in turn, gain their respect.  

3. Self-regulation

By learning to control and manage your emotions, especially your impulses, you are able to prepare yourself for emotional self-management.

4. Motivation

Emotionally intelligent people are motivated to look at a problem and find a resolution in a calm and rational way.

5. Social skills

Being able to easily talk and connect with others is a key ingredient to achieve a higher EQ. Being socially aware and engaging demonstrates that you really care about others and not just about your own personal gain.

6. Happiness

Happy people accomplish more tasks than those who are sad or depressed. It is also important to note that emotionally intelligent people have the ability to control their mood to serve their purpose, motivating them to find more solutions to problems.

As we continue the quest to a higher EQ, let us remember the wise words of Maya Angelou: “people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

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An intern’s guide to fulfilling your passions in a new industry

An intern’s guide to fulfilling your passions in a new industry

By Jonny Field

Posted on 30th April 2019

Reading time: 5 minutes

We’ve all had to face the future before; people ask us those kinds of questions all the time. When thinking of what we want to do for the rest of our lives, it seems we have a selection of a few possible futures: doctor, accountant, teacher, engineer… the list goes on, but we all get the gist.

I recently graduated and am finding my footing in a new industry, figuring out how the working world – well – ‘works’, which can be a very daunting task indeed. Every step feels a little closer to solidifying a future, meanwhile the reality is that the future couldn’t be more fluid.


I want to share some of my philosophies and experiences that have led me to where I am now, entering into an industry where I have found my passions reciprocated, and can use them as a tool for building a stable yet fun future for myself.


Something I like to live by is the whole cheesy concept of “follow your dreams”. The funny thing is that in my case, I was so absorbed in my dreams from the start of life that I was oblivious to the world around me and reality in general.


I went about my school career being happiest in the arts; subjects like maths and science were interesting, but less engrossing for me. This is where I found my passion for art, design and creativity. Other influencers were things like film, photography, fashion, cookery and especially architecture. Being surrounded by beauty made me want to create more of it, seeking out stimuli that fed my passion for design.


Despite the commentary from teachers telling me I wouldn’t get far in life, friends telling me art wasn’t a real subject, and the world screaming “artists make no money” at me, I persisted. As time went on, industries popped up all around me that offered more promise for those with a creative inclination, and this is what sparked the desire to study interaction design at the Cape Town Creative Academy and gave me my work ethic.


I was always at my happiest when I was creating something, or seeing beautifully created things, so finding a job where creativity is a daily task was the goal.



Believe me, finding my passion in life wasn’t just a fluke, or inherent talent, it was a learned behaviour. Just as there were those teachers and friends who said artists aspire to nothing and remain as such, there were also those teachers and friends who fed those creative tendencies and drove me to try new things.


Once life had started in the wonderful land known as tertiary education, ideas about work and finding an industry – where our skills could be used effectively – became more and more apparent.


A powerful paradigm that we learned was that design is a powerful tool, it’s always around you but you never realise it unless you look hard. The built human environment is completely and utterly a result of design, everything you see around you that is not naturally occurring was thought up and created by someone.


It’s the sudden realisations like that that made me find my passion in design; creativity and innovation are skills that everyone never knew they had, and never knew they needed. Of course, that is a horrendous generalisation, however it drove me to want to work… more and more, until graduation finally hit, and I was free to start working in the Cape Town design industry.


And I am happy to finally be here, the daydream prone boy has grown up and realised it is a literal dream come true! (I feel like a Sim that has achieved its lifetime wish)

The YellowDoor Co-100


Now I find myself doing a digital marketing internship here at Yellow Door; being able to work on a hotchpotch of things including web development, brand strategy, social media management and corporate identity. The work is all well and good, and I am taking in so much knowledge it almost hurts my brain. But the most amazing thing is that I get to learn from people who are just as creative as me – if not even more so – and their experience in the industry I wish to find my footing in makes me even more excited to be with them!

To end off, I’d like to share a far newer philosophy that was sparked by working with my passions and seeking employment in the design industry. If ever you want to do something good for yourself, work at what makes you happy, so you find yourself in a working environment that makes you even happier.

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Being part of a great team makes copywriting better

Being part of a great team makes copywriting better

By Danielle Scheepers

Posted on 10th April 2019

Reading time: 4 minutes

Ernest Hemingway once said, ‘There is nothing to writing. All you do is sit down at a typewriter and bleed.’ Of course, we are so much more evolved now – we bleed in front of screens.

Dramatic? Granted, but only a little. Writing can be difficult, it takes a lot of focus, and creatives are not known for this trait! The challenges involved in being a digital marketing copywriter in particular include the need to churn out great work at a break neck pace.


There is one advantage that Hemingway didn’t have access to which Yellow Door has, an incredible team. Every person in the office plays a specific role in creating authentic, compelling content for our diverse clientele. What follows is insights that I have gained in my time as Yellow Door’s resident copywriter.


Not all writers are strategists, but marketing is all about strategy. The fast pace at which the digital world moves means that copy needs to hit the bullseye every time. The only way to make sure that it does so is knowing what information and direction to give the audience and which platform to use.


In order to implement this, our team gets together every Tuesday to strategise about a particular client or project and how we can improve our offering. Being part of a small team, everyone has space to share their ideas, and the client benefits from the input of a host of marketing experts with varying skills. For copywriters, this is golden, because it is an opportunity to listen, learn and gain fresh perspective and insight into how to tell the brand’s unique story.


Another notable benefit of such a tight knit agency is having direct access to the bosses. Dom and Em are both incredible in their respective roles and contribute greatly to my growth as a copywriter.


Em is our new business director, which means that her focus is always on the horizon. She shares insights and new ventures with the team constantly. Her input into brand guides and company profiles are what refine and direct the process to bring the final product together.


Dom, our managing director, directs the daily workflow. This is invaluable, as it keeps things on track. She makes certain that deadlines are achievable and provides encouragement and input into every project. Because, let’s face it, creatives need boundaries!

The YellowDoor Co-74


As I mentioned earlier, writing can be a difficult practice. Writers are very often their own worst critics. It helps to have a team of people with which you are able to commiserate and also have fun with outside of work.


As a team we have danced, celebrated, gone bowling, eaten pizza, hiked and took part in activities that aren’t at all work related. Ultimately, this is almost as important as office hours because it leads to freer thinking and more inspired creativity.


We all deliver the best we can, but there are times when deadlines are tight and things become too demanding to handle alone.


Team dynamics at Yellow Door are easy going and we have each other’s backs, pulling together to pick up slack. This gracious dynamic allows for growth and development and a better creative environment. As the resident writer, it takes the pressure off to know that we, as a team, are shoulder to shoulder in carrying the vision of the agency into the future.

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Whoever gave you confidence, you owe them a lot

Whoever gave you confidence,
you owe them a lot

By Emma Donovan

Posted on 20th March 2019

Reading time: 3 minutes

I’ll never forget my first week of work – despite having a degree from UCT and a year travelling the world under my belt, I had no idea what the real world had in store for me, and it was daunting.

I was lucky enough to be surrounded by people I admired and learnt from every day – with special mention going to Catherine Lückhoff, Janine Langheim, Vanessa Clark and Chris Botha. Each one of them gave me confidence in my ability and encouraged me to pursue my ambition.


Next up, Dom and I established Yellow Door in 2014 and developed a sound business partnership based on mutual respect and appreciation. The strength of this relationship continues to give me the confidence I need to perform my role to the best of my ability.


As part of our approach to develop both Yellow Door and our leadership skills, we get regular input from a number of mentors. Murray Kilgour has been our leadership coach and right-hand man for three years and counting; both our dads (and mums) back us 100% and more recently we’ve started tapping in to the brilliant minds and experience of Flick co-owner Garth Jemmet, eSET CEO Carey van Vlaanderen and Derrick Cape Town creative director and founder Livio Tronchin. 


Dom and I now have the opportunity to pay this gift of confidence forward and develop skills within our team, and also give advice to a couple of bright young entrepreneurs just starting out. I find it incredibly rewarding to share my knowledge and life experience, especially as I continue to learn along the way too.  


Two lovely examples are from Lindsay LLewellyn, who recently did a short internship with us: ‘Emma, thank you for spoiling me with lunch on my last day, for giving me both professional advice and life advice. Thank you for making me feel appreciated.’


And Harry Danckwerts from Moto Health, ‘Thank you so much for meeting up with me and all of the advice. I am really grateful for your time and experience! I have been looking at what we discussed and trying implement as much of it as possible into my business plan!’


So this is a really just a roundabout way to say get out there, approach someone you admire and ask them to mentor you – whether it’s formally or just a chat over lunch once a quarter; and then when you’re ready, start to pay it forward. You don’t need to be an expert to share what you know so far, and it’s amazing how much confidence you can give someone just by believing in them and helping them to realise their dream, one step at a time.

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