Marketing tips & tutorials

Everything you need to know about Pinterest for business

Do you like to hang on to small mementos to store in a scrapbook, pin board or visual journal? Pinterest is simply the online version of doing just that. It helps you find and organise pictures, ideas and other interesting things through a series of ‘boards’ and ‘pins’. People use Pinterest for a number of reasons: to store things that capture their attention, to find artistic or interior inspiration, look for new recipes, plan their dream home or even to discover new travel destinations.

Social proof and how to use it to increase your sales conversions

Are you getting a lot of website traffic but few conversions? Maybe you need some more calls to action or social proof to encourage customers to buy?  

Social proof is the act of using reviews and social prompts to validate the use of a product or service. According to a 2020 survey by BrightLocal, 82% of consumers read online reviews for local businesses before making a purchasing decision.

6 SA brands you need to follow on Instagram

Instagram has recently grown into so much more than just a fun photo-sharing platform. The company has introduced a number features that allow businesses to market and sell to consumers directly from the app, and offers a variety of valuable tools, such as analytics on your posts and stories, in-app advertising, and additional call-to-action buttons on your profile.

Top 5 social media trends for 2021

My favourite quote over the past few years has been this one, by French novelist, critic, and essayist Marcel Proust: “The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.”

For me, this quote is an ode to 2020. We’ve all had to remind ourselves that despite the sadness, isolation, and uncertainty this year, we can access our imagination and find joy in the small things, without needing to travel to new lands, seek new experiences or buy new things.

Hello!

Welcome to life behind the Yellow Door!

 

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