Have you ever visited a website that has interesting content, but you can see that the last article was written 3 years ago? Or do you have your own website and you are guilty of this too? Or worse, you had a website built for your business that you spent a lot of money on, and were very proud of, and then years later you had to spend more money rebuilding it as you didn’t spend the time on website maintenance.
We often get asked if newsletters and email marketing are still relevant to a content marketing strategy. Surely no-one reads those email newsletters and they just pile up in your inbox?
Much time in business is often spent working on securing new customers. We believe that spending time building relationships with our existing clients is key to a strong and sustainable business. From the beginning, even before a client signs on the dotted line you can start laying a foundation for a great relationship.
“Did you know, you’re going to lose approximately 96% of the people who visit your site today. On average, only about 4% of site visitors convert before leaving” – Growth Badger
You know that feeling when you can’t remember what life was like before you met someone, or how you got things done? That’s how we feel about LJ! Not only does he get every project done on time and within budget, but he’s also a pleasure to work with and always willing to help out or give advice.
As part of quest to keep learning, stay curious and develop our team, we invite a guest speaker to join us for an hour or so every month. First up for 2020 was Liane Haig, a close friend of Em’s who shared 13 tips to survive the world of marketing and advertising.
After my first few months as an account manager at Yellow Door, I’ve realised that the future of digital marketing is uncertain, but we can be sure of two things:
1) In order to compete with other agencies and creatives, we have to adapt to technology at a faster pace than our competitors.
2) We have to define ourselves clearly so that our clients know exactly what we offer and how it can benefit them.
Creating and maintaining your company’s online presence is a difficult task in the ever-changing online sphere. We share a few best practice tips to help you keep engagement flowing and grow your community.
As we continue to struggle through tough economic times in South Africa, it’s no surprise that the first budgets to be cut in business are those allocated to marketing.
Part 4 of our website management series covered a typical website conversion funnel process, and listed reasons why your website might not be getting the results you are hoping for. In part 5, we are going to cover a broader and equally important topic – that of website health checks, also known as audits.
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When we’re not on lockdown at home, you can usually find us at:
Unit 27 Roeland Square
Corner of Glynn and
Upper Canterbury Street
Gardens, Cape Town
South Africa
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