Here at Yellow Door, we are currently considering changing to a new social media scheduling platform. In our search for a better-suited service provider, we’ve conducted research on a wide range of social media management tools, and with so many to choose from, we understand why many may find this task quite overwhelming and tedious.
While the world constantly evolves, the one thing that hasn’t changed is people. Great marketing doesn’t only come from a degree or a LinkedIn title – it comes from a deep understanding of people. And while technology changes every year, people – and the way we make decisions – does not.
As a startup, you might be focused on various other sides of your business instead of logo design. For a small business, there are a lot of things to consider such as getting investors, budgeting, testing out products and service before launch and determining the target market. Design and visuals sometimes become secondary. However, they are incredibly vital and can make or break a business right from the beginning. Startups and small businesses need a visually strong brand identity design and attractive graphics to establish themselves in the market.
Do you like to hang on to small mementos to store in a scrapbook, pin board or visual journal? Pinterest is simply the online version of doing just that. It helps you find and organise pictures, ideas and other interesting things through a series of ‘boards’ and ‘pins’. People use Pinterest for a number of reasons: to store things that capture their attention, to find artistic or interior inspiration, look for new recipes, plan their dream home or even to discover new travel destinations.
Are you getting a lot of website traffic but few conversions? Maybe you need some more calls to action or social proof to encourage customers to buy?
Social proof is the act of using reviews and social prompts to validate the use of a product or service. According to a 2020 survey by BrightLocal, 82% of consumers read online reviews for local businesses before making a purchasing decision.
This guest post is written by Shaun Oakes, an SEO Consultant who is part of our collective and works across a number of our clients.
Instagram has recently grown into so much more than just a fun photo-sharing platform. The company has introduced a number features that allow businesses to market and sell to consumers directly from the app, and offers a variety of valuable tools, such as analytics on your posts and stories, in-app advertising, and additional call-to-action buttons on your profile.
My favourite quote over the past few years has been this one, by French novelist, critic, and essayist Marcel Proust: “The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.”
For me, this quote is an ode to 2020. We’ve all had to remind ourselves that despite the sadness, isolation, and uncertainty this year, we can access our imagination and find joy in the small things, without needing to travel to new lands, seek new experiences or buy new things.
I began my journey in agency life in January 2020 and what a year filled with learning it has been! One of the eye-opening points I learnt, is how many different marketing platforms are available to reach an audience, such as social media, websites, advertising and public relations.
In a tough market, strategic marketing is one of the most important things a business can do. At Yellow Door we see daily how marketing supports businesses through challenging times; and in many cases help them thrive. We often have to explain to our clients that marketing is a long game. You need a 3-6 month plan to start to see actual results beyond a few quick wins.
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When we’re not on lockdown at home, you can usually find us at:
Unit 27 Roeland Square
Corner of Glynn and
Upper Canterbury Street
Gardens, Cape Town
South Africa
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