Have you ever visited a website that has interesting content, but you can see that the last article was written 3 years ago? Or do you have your own website and you are guilty of this too? Or worse, you had a website built for your business that you spent a lot of money on, and were very proud of, and then years later you had to spend more money rebuilding it as you didn’t spend the time on website maintenance.
Marketing tips & tutorials
Much time in business is often spent working on securing new customers. We believe that spending time building relationships with our existing clients is key to a strong and sustainable business. From the beginning, even before a client signs on the dotted line you can start laying a foundation for a great relationship.
After my first few months as an account manager at Yellow Door, I’ve realised that the future of digital marketing is uncertain, but we can be sure of two things:
1) In order to compete with other agencies and creatives, we have to adapt to technology at a faster pace than our competitors.
2) We have to define ourselves clearly so that our clients know exactly what we offer and how it can benefit them.
Part 4 of our website management series covered a typical website conversion funnel process, and listed reasons why your website might not be getting the results you are hoping for. In part 5, we are going to cover a broader and equally important topic – that of website health checks, also known as audits.