What the series Mad Men can teach us about copywriting
Good copywriting establishes trust and authority, builds relationships, and gets people talking, sharing and buying. It’s to-the-point and understated, yet effective.
Marketing tips & tutorials
Why marketing does not equal sales
If you ask 10 business owners to explain the difference between marketing, advertising and sales, how many different answers do you think you’ll get? Based on our experience, pretty much everyone has their own interpretation, and many people use the terms interchangeably.
What is automation and how can it help you grow your business?
Automation: noun. ‘the method or system of operating or controlling a process by highly automatic means, reducing human intervention to a minimum or without continuous input from an operator.’
3 social media scheduling tools to try in 2021
Here at Yellow Door, we are currently considering changing to a new social media scheduling platform. In our search for a better-suited service provider, we’ve conducted research on a wide range of social media management tools, and with so many to choose from, we understand why many may find this task quite overwhelming and tedious.
Optimise your marketing: understand the reptilian brain
While the world constantly evolves, the one thing that hasn’t changed is people. Great marketing doesn’t only come from a degree or a LinkedIn title – it comes from a deep understanding of people. And while technology changes every year, people – and the way we make decisions – does not.
5 Reasons Why Your Startup Needs a Logo for Better Business
As a startup, you might be focused on various other sides of your business instead of logo design. For a small business, there are a lot of things to consider such as getting investors, budgeting, testing out products and service before launch and determining the target market. Design and visuals sometimes become secondary. However, they are incredibly vital and can make or break a business right from the beginning. Startups and small businesses need a visually strong brand identity design and attractive graphics to establish themselves in the market.
Everything you need to know about Pinterest for business
Do you like to hang on to small mementos to store in a scrapbook, pin board or visual journal? Pinterest is simply the online version of doing just that. It helps you find and organise pictures, ideas and other interesting things through a series of ‘boards’ and ‘pins’. People use Pinterest for a number of reasons: to store things that capture their attention, to find artistic or interior inspiration, look for new recipes, plan their dream home or even to discover new travel destinations.
Social proof and how to use it to increase your sales conversions
Are you getting a lot of website traffic but few conversions? Maybe you need some more calls to action or social proof to encourage customers to buy?
Social proof is the act of using reviews and social prompts to validate the use of a product or service. According to a 2020 survey by BrightLocal, 82% of consumers read online reviews for local businesses before making a purchasing decision.
The ultimate DIY Guide to SEO
This guest post is written by Shaun Oakes, an SEO Consultant who is part of our collective and works across a number of our clients.
6 SA brands you need to follow on Instagram
Instagram has recently grown into so much more than just a fun photo-sharing platform. The company has introduced a number features that allow businesses to market and sell to consumers directly from the app, and offers a variety of valuable tools, such as analytics on your posts and stories, in-app advertising, and additional call-to-action buttons on your profile.