Marketing tips & tutorials

The art of engagement – how to engage with your target audience

Every brand these days has some form of social media following, whether they like it or not. So, it’s best for the brand to utilise this opportunity to tap into your market. This could help you discover new markets that you never even thought of or help you expand the one you already have. If …

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Branding in the age of experience

In today’s digital world your brand, and your competitors, are constantly at the fingertips of potential customers. Interaction and user experience is the new currency, as your brand constantly converses, engages and interacts with the consumers on a diverse range of platforms. In the past the importance of interaction, for forming a brand positive image, …

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How to effectively measure your digital marketing efforts

Recently published in the April/ May edition of Your Business Magazine. If you’re a small business owner, you’ve been told many times by now that social media and digital marketing are non-negotiables when it comes to your marketing efforts. It’s all very well to set up a website and social media platforms, and start using …

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